Social Media Performance Manager

So Drama! Entertainment; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Join a leading media and entertainment brand in Singapore as a Social Media Performance Manager. You will optimize and grow the social media presence for our lifestyle and entertainment app, Kakee, focusing on performance marketing and content creation. Collaborate with energetic teams, manage paid campaigns, and create impactful video content to enhance audience engagement.

Benefits

Competitive compensation

Benefits and growth opportunities

Work with an energetic, creative team

Qualifications

• 2-4 years of experience in social media performance marketing.
• Strong understanding of ad platforms like Meta, TikTok, YouTube.
• Proficient in filming, editing, and producing mobile content.

Responsibilities

• Plan and execute paid social media campaigns focusing on performance.
• Manage social media accounts ensuring consistent branding across platforms.
• Develop engaging content for campaigns to drive audience engagement.

Skills

Digital Marketing

Social Media Performance Marketing

Content Creation

Audience Engagement

Analytical Skills

Education

Bachelor’s degree in Digital Marketing, Media/Communications, or related field

Tools

Meta Business Suite

TikTok Ads Manager

Google Analytics

Job description

Weareseekingaresults drivenandcreativeSocialMediaPerformanceManagertojoinourSocialEngagementTeamatSoDrama!Entertainment.Inthisrole,youwillleadthechargeingrowingandoptimizingthesocialmediapresenceofourlifestyleandentertainmentapp–Kakee–withastrongfocusonperformancemarketing,contentcreation,andaudienceengagement.You’llmanagepaidcampaigns,driveplatformgrowththroughmediabuyingstrategies,andcreatemobile-firstvideocontentthatresonates.TheSocialEngagementteamsitswithintheCreativeInnovationDepartmentunderthewiderCreative&Contentgroup.Aspartofthisteam,you’llworkcloselywiththeTeamLeadtodeliverhigh-impactsocialmediastrategiesthatkeepourbrandsattheforefrontofSingapore’sdigitalentertainmentspace.

KEYRESPONSIBILITIES

1.PaidAdvertising&PerformanceMarketing

• Plan,execute,andoptimisepaidsocialmediacampaignsacrossplatformswithafocusonperformance,reach,andconversionmetrics.

• WorkcloselywiththeMarketingteamtodefinecampaignobjectives,manageadbudgets,andcreatehigh-performingcreatives.

• LeverageanalyticstoolstomeasuresuccessandreportonROI,whilesuggestingcontinuousimprovementstoadbuyingstrategies.

2.SocialMediaManagement

• BeapartoftheteamoverseeingandmanagingthesocialmediaaccountsofSoDrama!Entertainment,ourupcomingnewRewards&Entertainmentapp-Kakee,ensuringconsistencyandversatilityintone,branding,andmessagingacrossFacebook,Instagram,TikTok,andYouTube.

3.ContentCreation&CampaignExecution

• Ideate,developandproduceengaging,shareable,andtrend-drivencontentacrossplatformsandemergingchannelsinlinewitharobustcontentcalendar.

• Planandexecutecreativesocialmediacampaigns,contestsandinteractiveactivitiestodriveengagement,downloadsandothersuccessfactors.

4.PartnerCollaborations

• Identifyandengagewithinfluencers,creatorsandbrandambassadorstoexpandreachandenhancebrandcredibility.

• Developandexecuteinfluencerpartnershipsanduser-generatedcontentcampaignswiththeMarketing&Brandingteamtoamplifyreach.

5.Cross-FunctionalCollaboration

• Workcross functionallywithinCreative&ContentandwithProduct,Tech,Marketing,BusinessDevelopmentandotherinternalstakeholderstomeetsocialengagementKPIs

• PartnerIdeationLab–ourin-housecreativedesignteam–inparticipatinginexternalclientpitcheswhenrequired,focusingoneffectiveandappropriatesocialengagementstrategiesandideas.

REQUIREMENTS

• Bachelor’sdegreeinDigitalMarketing,Media/Communications,orarelatedfield.

• 2–4yearsofexperienceinsocialmediaperformancemarketing,media/adbuying,orcontentmarketing–ideallyinentertainment,media,orlifestylesectors.

• Strongunderstandingofadplatforms(Meta,TikTok,YouTube),A/Btesting,biddingstrategies,andperformancemetrics.

• Confidentinmobilecontentcreation–filming,editing,andproducingshort-formvideosindependently.

• Excellentwritingandcommunicationskills;creativeandculturallyfluentacrossdigitalplatforms.

• Hands-onexperiencewithanalyticstools(e.g.,MetaBusinessSuite,TikTokAdsManager,GoogleAnalytics);familiaritywithEmplifyisaplus.

• Agile,self-motivated,andthrivesinafast-paced,content-firstenvironment.

• Passionateaboutentertainment,digitalmedia,andSingapore’smultilingualpopculturelandscape.

• ProficiencyinbothEnglishandMandarinisaplus–tosupportbilingualcontentacrossplatforms.

WHYJOINUS

• Bepartofaleadingmediaandentertainmentbrandshapingthefutureofdigitalengagement.

• Workwithanenergetic,creativeteamonexcitingprojectsacrossmultipleplatforms.

• Workinafast-paced,dynamicenvironmentwithopportunitiesforgrowthandinnovation.

• Competitivecompensation,benefitsandgrowthopportunitiesinanexcitingdigitalentertainmentspace.