Social Media Marketing Specialist

We are seeking a creative and design-savvy Social Media Marketer to manage and grow our interior design brand’s digital presence. The ideal candidate is passionate about aesthetics, understands interior design trends, and knows how to translate design concepts into engaging digital content that drives awareness, engagement, and client inquiries.

Key Responsibilities:

1. Develop and implement a content strategy that reflects our interior design brand voice and visual identity.
2. Plan and manage monthly content calendars across platforms such as Instagram, Facebook, TikTok, and Xiao Hong Shu.
3. Create visually compelling posts, reels, stories, and videos to showcase design projects, site progress, moodboards, materials, tips, and testimonials.
4. Handle daily posting, community engagement, and DMs/comments with professionalism and warmth.
5. Track insights and prepare monthly reports to optimize growth, reach, and lead generation.
6. Run and manage paid social campaigns to promote services, featured projects, or seasonal offers.
7. Coordinate with design team to gather on-site photos, before-after transformations, and client feedback.
8. Identify relevant trends, design hashtags, and collaborate with influencers or related lifestyle brands.
9. Stay current on social media best practices, algorithm updates, and platform tools.

Requirements:

1. Experience in social media marketing (experience in interior design, architecture, lifestyle, or home-related brands is a plus).
2. Strong eye for design and aesthetics; ability to curate a visually cohesive feed.
3. Proficiency in Canva, CapCut, Adobe Creative Suite, or other content tools.
4. Familiarity with Instagram Reels, TikTok, and Xiao Hong Shu marketing.
5. Working knowledge of Meta Ads Manager and social media analytics tools.
6. Creative, self-motivated, and organized with great time management.

Nice to Have:

1. Basic photography or videography skills for capturing content on-site.
2. Experience with email marketing tools (e.g. Mailchimp, Klaviyo).
3. Knowledge of SEO and website traffic strategies.

To Apply:

Please send your resume, portfolio/Instagram handle, and expected salary/rate to recruitment@fuseconcept.com.sg. Only shortlisted candidates will be contacted.