Social Media Marketing Specialist

Comfort Transportation & CityCab; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading transportation company in Singapore is looking for an experienced marketing professional to develop and execute marketing campaigns across multiple channels. The ideal candidate will have at least 4 years of experience in campaign management, strong analytical skills, and the ability to work collaboratively across teams. This role offers a dynamic environment with opportunities for innovation in marketing strategy.

Qualifications

• Minimum 4 years of experience in marketing, preferably in campaign management.
• Familiar in social listening tools (example: meltwater, sprinklr, social baker).
• Strong analytical skills and the ability to interpret complex data.

Responsibilities

• Develop and execute marketing campaigns across various channels.
• Monitor and analyse campaign performance using analytics tools.
• Coordinate with internal teams to ensure cohesive campaigns.

Skills

Campaign management

Data analysis

Project management

Creativity

Verbal communication

Written communication

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

HubSpot

Photoshop

MailChimp

Job description

This role requires a creative and strategic thinker who can manage multiple projects simultaneously, analyze data to optimize performance, and ensure that all campaigns are delivered on time, within budget, and meet company objectives.

Job Responsibilities

• Develop and execute marketing campaigns across various channels (digital, print, social media, email, etc)

• Coordinate with internal teams (content, design, sales) to ensure cohesive and effective campaigns

• Manage campaign timelines, budgets, and deliverables

• Ensure all content aligns with brand guidelines and campaign objectives

• Monitor and analyse campaign performance using analytics tools

• Prepare detailed reports on campaign effectiveness, including key metrics such as ROI, engagement, and conversion rates

• Conduct market research to identify target audiences and understand market trends

• Develop strategies to engage and retain customers through personalized marketing efforts

• Manage customer feedback from various channels and use insights to improve campaign performance

• Work closely with the sales team to align marketing efforts with sales goals

• Any ad hoc duties as assigned

Job Requirement

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• Minimum 4 years of experience in marketing, preferably in campaign management

• To produce effective statistical social media assets

• Familiar in DSL and design software (Photoshop, Canvas & etc)

• Familiar in social listening tools (example: meltwater, sprinklr, social baker)

• Proficiency in marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot).

• Technical knowledge or experiences in using Meta Business Suite, HubSpot (any CMS systems), MailChimp/ Clevertap (others EDM systems) and Wordpress or relevant systems

• Strong project management and organizational skills

• Excellent written and verbal communication skills

• Creative thinker with a keen eye for detail

• Ability to work independently and as part of a team

• Strong analytical skills and the ability to interpret complex data