Social Media Marketing Specialist

Job description & responsibilities

• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant
• Create shareable content appropriate for specific platforms to drive traffic and customer engagement
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences
• Run regular social promotions and campaigns and track their success
• Track, measure, and analyze all initiatives to report on social media ROI

Requirements

• Diploma/Degree in marketing or a related field
• Familiarity with online marketing channels
• Up to date with the latest digital technologies and social media trends with a command of each network and their best practices
• Creative thinker
• Excellent communication skills
• Knowledge of the Adobe Creative Suite is a bonus