Social Media Marketing Specialist

Comfort Transportation Pte Ltd & CityCab Pte Ltd; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A dynamic marketing position at a prominent transportation company in Singapore requires a creative individual capable of managing diverse campaigns. The role focuses on orchestrating marketing efforts across digital and traditional platforms, ensuring alignment with company objectives. Candidates should possess a relevant Bachelor's degree and a minimum of four years of experience in campaign management, along with strong analytical and project management skills. Familiarity with digital tools and excellent communication skills are essential for success in this role.

Qualifications

• Minimum 4 years of experience in marketing, preferably in campaign management.
• Familiar with social listening tools and marketing automation tools.
• Strong organizational skills and ability to work independently.

Responsibilities

• Develop and execute marketing campaigns across various channels.
• Monitor and analyze campaign performance using analytics tools.
• Develop strategies to engage and retain customers.

Skills

Project Management

Analytical Skills

Creative Thinking

Communication Skills

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

Google Analytics

HubSpot

Photoshop

MailChimp

Job description

This role requires a creative and strategic thinker who can manage multiple projects simultaneously, analyze data to optimize performance, and ensure that all campaigns are delivered on time, within budget, and meet company objectives.

Job Responsibilities

• Develop and execute marketing campaigns across various channels (digital, print, social media, email, etc)

• Coordinate with internal teams (content, design, sales) to ensure cohesive and effective campaigns

• Manage campaign timelines, budgets, and deliverables

• Ensure all content aligns with brand guidelines and campaign objectives

• Monitor and analyse campaign performance using analytics tools

• Prepare detailed reports on campaign effectiveness, including key metrics such as ROI, engagement, and conversion rates

• Conduct market research to identify target audiences and understand market trends

• Develop strategies to engage and retain customers through personalized marketing efforts

• Manage customer feedback from various channels and use insights to improve campaign performance

• Work closely with the sales team to align marketing efforts with sales goals

• Any ad hoc duties as assigned

Job Requirement

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• Minimum 4 years of experience in marketing, preferably in campaign management

• To produce effective statistical social media assets

• Familiar in DSL and design software (Photoshop, Canvas & etc)

• Familiar in social listening tools (example: meltwater, sprinklr, social baker)

• Proficiency in marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot).

• Technical knowledge or experiences in using Meta Business Suite, HubSpot (any CMS systems), MailChimp/ Clevertap (others EDM systems) and Wordpress or relevant systems

• Strong project management and organizational skills

• Excellent written and verbal communication skills

• Creative thinker with a keen eye for detail

• Ability to work independently and as part of a team

• Strong analytical skills and the ability to interpret complex data