Social Media Marketing Manager (Data Analytics / Influencer Marketing), 11 months contract

We are looking for a regional marketing manager with experience working with social media influencers across the APAC region. This is a contract hire for 11 months.

Candidates with experience in the Entertainment, FMCG, or Sports industry or previously worked with products related to these industries will have an added advantage.

Overview:

• You will be working closely with social media influencers across different regions, analyze campaign progress, and fine-tune marketing strategies.

Responsibilities:

• Lead the strategic development and implementation of the APAC social influencer blueprint in close partnership with the Global social influencer marketing team and local markets and product teams.
• Launch a successful pilot of the data-driven influencer marketing approach in APAC and set a clear path for scaling across APAC.
• Roll out the global social influencer marketing training program to all APAC marketers and guide teams to upskill with literacy and know-how to fully tap into social influencer marketing.
• Set a solid foundation of infrastructure, processes, governance, and guardrails for influencer marketing in APAC to safeguard the brand.
• Conduct an influencer campaign, spend, and execution audit for APAC and present to key stakeholders of key gaps and business opportunities that will inform the longer-term APAC influencer strategy.
• Roll out multiple global influencer programs successfully and effectively in all key APAC markets.
• Test and learn the global data-driven influencer marketing approach for a 6-month pilot and consolidate learnings for scaling.
• Build infrastructure and standardize tooling for APAC.

Requirements:

• Bachelor's Degree in Marketing or related discipline.
• 5-8 years of relevant and deep social influencer marketing experience in the entertainment, sports, or FMCG industry.
• Deep knowledge of the social influencer and creator industry and ability to apply strategic thinking to solving critical business gaps.
• Strong track record of building successful influencer programs that drive impact to brand and business results.
• Have leveraged a sound data-driven approach beyond pure relationships to build a sustainable influencer model.
• Have the creative judgment and experience to drive outstanding influencer collaboration social campaign creatives.
• Have experiences and thrive in a dynamic and diverse environment with multiple APAC countries and complex organizational structures.
• Comfortably navigate ambiguity.
• Familiar with social creator tools and social media tools such as Brandwatch, Meltwater, Sprinklr, etc.
• Social Media related skills such as experiences of managing social accounts, creating and publishing social content, social analytics, community management, social listening, etc.