Social Media Marketing Manager (Data Analytics / Influencer Marketing), 11 months contract

Optimum Solutions (Singapore) Pte Ltd; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading company is seeking a Regional Marketing Manager to enhance their influencer marketing strategy across the APAC region. The role involves extensive collaboration with social media influencers, strategic program development, and the execution of data-driven marketing initiatives. Candidates should possess strong qualifications in marketing, with significant experience in the entertainment, sports, or FMCG sectors, and be adept at navigating complex environments.

Qualifications

• 5-8 years of relevant social influencer marketing experience.
• Deep knowledge of the social influencer industry.
• Proven track record of successful influencer programs.

Responsibilities

• Lead the development of the APAC social influencer blueprint.
• Conduct audits and present strategic insights to stakeholders.
• Roll out global influencer marketing training programs across APAC.

Skills

Strategic thinking

Social media management

Community management

Social analytics

Social listening

Education

Bachelor's Degree in Marketing

Tools

Brandwatch

Meltwater

Sprinklr

Job description

We are looking for a regional marketing manager with experience working with social media influencers across the APAC region. This is a contract hire for 11-months.

Candidates with experience in the Entertainment, FMCG or Sports industry or previously worked with products related to these industries will have an added advantage.

Overview:

• You will be working closely with social media influencers across different regions, analyze campaign progress and fine-tune marketing strategies.

Responsibilities:

• Lead the strategic development and implementation of the APAC social influencer blueprint in close partnership with Global social influencer marketing team and local markets and product teams.
• Launch a successful pilot of the data-driven influencer marketing approach in APAC and set a clear path for scaling across APAC
• Roll out the global social influencer marketing training program to all APAC marketers and guide teams to upskill with literacy and know-how to fully tap into social influencer marketing
• Set a solid foundation of infrastructure, processes, governance and guardrails for influencer marketing in APAC to safeguard the brand
• Conduct an influencer campaign, spend and execution audit for APAC and present to key stakeholders of key gaps and business opportunities that will inform the longer term APAC influencer strategy.
• Roll out the multiple global influencer programs successfully and effectively in all key APAC markets.
• Test and learn the global data-driven influencer marketing approach for a 6 months pilot and consolidate learnings for scaling.
• Build infrastructure and standardize tooling for APAC.

Requirements:

• Bachelor's Degree in Marketing or related discipline.
• 5-8 years of relevant and deep social influencer marketing experience in the entertainment, sports or FMCG industry.
• Deep knowledge of the social influencer and creator industry and ability to apply strategic thinking to solving for critical business gaps.
• Strong track record of building successful influencer programs that drive impact to brand and business results.
• Have leveraged a sound data driven approach beyond pure relationship to build a sustainable influencer model.
• Have the creative judgment and experience to drive outstanding influencer collaboration social campaign creatives.
• Have experiences and thrive in a dynamic and diverse environment with multiple APAC countries and complex organizational structures.
• Comfortably navigate ambiguity
• Familiar with social creator tools and social media tools such as Brandwatch, Meltwater, Sprinklr etc.
• Social Media related skills such as experiences of managing social accounts, creating and publishing social content, social analytics, community management, social listening etc