SOCIAL MEDIA MARKETING MANAGER

EXPERT BEAUTE (JE) PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading beauty company in Singapore is seeking a Social Media Manager to enhance engagement through effective content strategy. The ideal candidate will develop social media strategies, manage influencer partnerships, and analyze performance metrics to drive marketing success. Join us for an exciting opportunity to shape our digital presence!

Qualifications

• Experience in developing social media strategies and content management.
• Strong analytical skills for measuring social media performance.
• Ability to engage with audience and manage partnerships.

Responsibilities

• Develop and execute a cohesive social media strategy.
• Create and publish content across social media channels.
• Analyze social metrics and provide actionable insights.

Skills

Social Media Strategy

Content Creation

Trend Analysis

Community Engagement

Influencer Partnerships

Campaign Analysis

A/B Testing

Job description

Key Responsibilities

• Develop and execute a cohesive social media strategy aligned with marketing and sales goals
• Create, schedule and publish daily content (copy, images, short-form videos) across all channels
• Monitor platform trends (e.g. TikTok challenges, Instagram Reels formats) and propose fresh campaign ideas
• Engage with followers: respond to comments/DMs, run polls and interactive features to boost engagement
• Manage influencer and KOL partnerships: sourcing, briefing, delivering performance reports
• Collaborate with MarketingBot and SalesBot on promotional campaigns, special offers and seasonal push
• Analyze social metrics (reach, impressions, engagement, conversion) and provide weekly/monthly reports with actionable insights
• Optimize posts using A/B testing of captions, hashtags and creative formats
• Maintain content calendar, coordinate with in-house designers and the salon floor for user-generated photos
• Stay up to date on social media best practices, algorithm changes and digital marketing trends