Social Media Marketing Executive (Contract)

PARKROYAL COLLECTION Marina Bay, Singapore; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

Join a leading hotel as a Social Media Executive, where you will manage social media channels and create compelling content to boost engagement. Collaborating with various departments, you will develop strategies aligned with marketing priorities, while tracking performance metrics to optimize reach. If you're a creative content creator with a degree in marketing, this role offers an exciting opportunity in the hospitality sector.

Qualifications

• 1+ year experience in social media and marketing.
• Natural content creator with strong copywriting skills.
• Keeps up-to-date with industry trends and platform updates.

Responsibilities

• Manage social media channels and drive engagement.
• Create social media assets and campaigns.
• Track social media KPIs and generate performance reports.

Skills

Content Creation

Copywriting

Community Management

Social Media Strategy

Education

Degree in Marketing or Business Communications

Tools

Microsoft Word

PowerPoint

Excel

Canva

Sprinkler

Job description

About the job

Supporting the Marketing Communications Manager, you will be responsible for managing the hotel’s owned social media channels, ideating social-first, relevant and on-brand content on an always-on and tactical basis to drive engagement. This includes helping to develop social media content calendars and high-quality social assets, working with influencers/guests to create and amplify user-generated content reflecting our brand’s values. The candidate must be comfortable with copywriting for social media channels and must ensure a consistent brand identity across social channels.

Below is a list of non-exhaustive tasks to be delivered in refreshing, creative ways to excellent and high-quality standards.

• Content Strategy: Work with the Marketing Communications Manager to plan and execute the hotel’s social media strategy aligned with the hotel’s commercial/marketing priorities, objectives and brand identity. Deliver reactive content on top of planned content.

• Social Media Asset Creation:

• Proactively take high-quality, social-ready images and develop reels to post real-time, authentic hotel content. Candidate must be very hands-on, and must identify and capture content for social media channels. Candidate will need to work closely with multiple internal departments to schedule and coordinate social media shoots.

• Proactively identify User Generated Content (UGC) to post on owned channels, with permission.

• Collaborate with photographers, influencers, media to facilitate the creation of high-quality, compelling visual social media content.

• Social Media Channel Management: Proactively publish content across platforms including Instagram, Facebook, LinkedIn, TikTok. Work with agencies on other social media channels.

• Community Management & Reviews: Actively track and manage public comments/feedback and private direct messages across owned social media channels in a timely and brand-appropriate manner. Monitor, engage and respond to guest interactions and messages in a timely and brand-appropriate manner.

• Social Media and Digital Ad Management: Work with Corporate Marketing teams to manage and optimise social media ad campaigns to attain commercial and marketing objectives.

• Impact and Measurement: Proactively track social media KPIs on a weekly/monthly/quarterly basis. Actively document social media content/media clippings. Analyse metrics and generate monthly performance reports, offering insights and recommendations to optimise. Candidate must be proactive in taking learnings and tweak accordingly.

• Other Tasks –

• Support media/influencer tastings and stays

• Support processing of claims

• Other tasks assigned by the Marketing Communications Manager and the Marketing Communications Director

Stakeholders:

• Internal Marketing Communications team members

• Internal Hotel Teams including F&B and its outlets, Culinary, Commercial, Catering Sales, Front Office, Housekeeping, Spa, Management Team

• Corporate Marketing teams – Digital, Social, Brand, Communications

• External agencies

Who We’re Looking For

• Minimally 1+ year of working experience in social media, integrated marketing and communications in hospitality, F&B, travel, lifestyle sectors.

• Natural content creator and copywriter for social media content.

• Minimum Degree in Marketing, Business Communications or related fields from a recognised tertiary institution.

• Curious and creative, proactive, excellent verbal and written communication skills, collaborative team player, responsible, problem solver, possesses a good attitude.

• Keeps up-to-date with industry trends, platform updates, technologies, best practices, competitor activity.

• Proficient in Microsoft Word, Powerpoint, Excel, Canva, Sprinkler and other creative tools

• Able to convert to a permanent role