Social Media Marketing Executive

MYFIRST TECH ASIA PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading technology firm in Singapore is seeking a creative Social Media Marketing Executive to enhance their online presence. The role involves planning and executing campaigns, collaborating with influencers to expand reach, and analyzing social media performance. The ideal candidate has experience in managing social media platforms, strong copywriting skills, and a proactive attitude. This position offers an exciting opportunity to drive engagement and brand awareness.

Qualifications

• Proven experience in managing social media platforms and influencer collaborations.
• Strong understanding of influencer marketing and campaign negotiation.
• Creative copywriting and visual communication skills.

Responsibilities

• Develop and execute engaging social media content across platforms.
• Plan social media calendars to support product launches and promotions.
• Identify and collaborate with relevant KOLs and influencers.
• Engage with followers to build a strong brand presence.
• Track and analyze social media performance metrics.
• Stay updated on social media trends and suggest innovative strategies.

Skills

Content Creation

Campaign Planning

Influencer Collaboration

Analytics & Reporting

Community Management

Tools

Meta Business Suite

TikTok Analytics

Google Analytics

Job description

Job Summary

We are looking for a creative and data-driven Social Media Marketing Executive to manage and grow our brand’s online presence. You will plan, create, and execute social media campaigns that boost engagement, drive traffic, and enhance brand awareness. A key part of the role includes collaborating with influencers/KOLs to expand our reach and strengthen our community.

Key Responsibilities

• Content Creation & Management
  Develop and execute engaging social media content (posts, stories, reels, videos) across platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).
  Ensure all content aligns with brand voice, identity, and marketing objectives.
  Work closely with the design and content team for visuals, graphics, and videos.
• Campaign Planning & Execution
  Plan and manage social media calendars to support product launches, promotions, and brand initiatives.
  Run paid social advertising campaigns and optimize for best ROI.
• KOL & Influencer Collaboration
  Identify, reach out, and build relationships with relevant KOLs, influencers, and content creators.
  Negotiate collaborations, sponsorships, and partnerships to amplify campaign reach.
  Coordinate product seeding, co-branded content, and influencer-driven campaigns.
  Track influencer performance and ensure deliverables are met.
• Community Management
  Engage with followers, influencers, and communities to build a strong brand presence.
  Handle social media inquiries and escalate customer concerns when necessary.
• Analytics & Reporting
  Track and analyze social media performance metrics (reach, engagement, followers, CTR, conversions).
  Generate regular reports with insights and actionable recommendations.
• Trend Monitoring & Innovation
  Stay updated on the latest social media trends, viral content, and emerging platforms.
  Suggest innovative strategies to improve engagement and brand visibility.
• Brand & Competitor Analysis
  Conduct competitor benchmarking to identify gaps and opportunities.
  Maintain consistency in brand messaging across all platforms.

Requirements

• Proven experience in managing social media platforms and influencer collaborations for a brand or agency.
• Strong understanding of influencer marketing, campaign negotiation, and performance tracking.
• Creative copywriting, storytelling, and visual communication skills.
• Familiarity with social media analytics tools (Meta Business Suite, TikTok Analytics, Google Analytics).
• Basic knowledge of paid ads management (Facebook Ads, TikTok Ads) is a plus.
• Highly organized, proactive, and able to thrive in a fast-paced environment.