Social Media Marketing Executive

PARKROYAL COLLECTION Marina Bay, Singapore; Singapore; On-site; USD 30,000 - 60,000; Full time

Job summary

An established industry player in the hospitality sector is seeking a dynamic Social Media Specialist to enhance its online presence. In this role, you will work closely with the Marketing Communications Manager to develop and execute innovative social media strategies that align with the hotel's brand identity. Your creative flair will shine as you produce high-quality visual content and engage with the community across various platforms. If you are passionate about storytelling through social media and have a knack for analytics, this is your chance to make a significant impact in a vibrant and collaborative environment.

Qualifications

• 1+ year of experience in social media and integrated marketing.
• Natural content creator with strong copywriting skills.

Responsibilities

• Manage hotel’s social media channels and create engaging content.
• Track social media KPIs and generate performance reports.

Skills

Social Media Management

Content Creation

Copywriting

Community Management

Analytical Skills

Education

Degree in Marketing

Degree in Business Communications

Tools

Microsoft Word

Microsoft PowerPoint

Microsoft Excel

Canva

Sprinkler

Job description

Supporting the Marketing Communications Manager, you will be responsible for managing the hotel’s owned social media channels, ideating social-first, relevant and on-brand content on an always-on and tactical basis to drive engagement. This includes helping to develop social media content calendars and high-quality social assets, working with influencers/guests to create and amplify user-generated content reflecting our brand’s values. The candidate must be comfortable with copywriting for social media channels and must ensure a consistent brand identity across social channels.

Below is a list of non-exhaustive tasks to be delivered in refreshing, creative ways to excellent and high-quality standards.

• Content Strategy: Work with the Marketing Communications Manager to plan and execute the hotel’s social media strategy aligned with the hotel’s commercial/marketing priorities, objectives and brand identity. Deliver reactive content on top of planned content.

• Social Media Asset Creation:
• Proactively take high-quality, social-ready images and develop reels to post real-time, authentic hotel content. Candidate must be very hands-on, and must identify and capture content for social media channels. Candidate will need to work closely with multiple internal departments to schedule and coordinate social media shoots.
• Proactively identify User Generated Content (UGC) to post on owned channels, with permission.
• Collaborate with photographers, influencers, media to facilitate the creation of high-quality, compelling visual social media content.

• Social Media Channel Management: Proactively publish content across platforms including Instagram, Facebook, LinkedIn, TikTok. Work with agencies on other social media channels.

• Community Management & Reviews: Actively track and manage public comments/feedback and private direct messages across owned social media channels in a timely and brand-appropriate manner. Monitor, engage and respond to guest interactions and messages in a timely and brand-appropriate manner.

• Social Media and Digital Ad Management: Work with Corporate Marketing teams to manage and optimise social media ad campaigns to attain commercial and marketing objectives.

• Impact and Measurement: Proactively track social media KPIs on a weekly/monthly/quarterly basis. Actively document social media content/media clippings. Analyse metrics and generate monthly performance reports, offering insights and recommendations to optimise. Candidate must be proactive in taking learnings and tweak accordingly.

• Other Tasks –
• Support media/influencer tastings and stays
• Support processing of claims
• Other tasks assigned by the Marketing Communications Manager and the Marketing Communications Director

Stakeholders:

• Internal Marketing Communications team members
• Internal Hotel Teams including F&B and its outlets, Culinary, Commercial, Catering Sales, Front Office, Housekeeping, Spa, Management Team
• Corporate Marketing teams – Digital, Social, Brand, Communications
• External agencies

Who We’re Looking For

• Minimally 1+ year of working experience in social media, integrated marketing and communications in hospitality, F&B, travel, lifestyle sectors.
• Natural content creator and copywriter for social media content.
• Minimum Degree in Marketing, Business Communications or related fields from a recognised tertiary institution.
• Curious and creative, proactive, excellent verbal and written communication skills, collaborative team player, responsible, problem solver, possesses a good attitude.
• Keeps up-to-date with industry trends, platform updates, technologies, best practices, competitor activity.
• Proficient in Microsoft Word, Powerpoint, Excel, Canva, Sprinkler and other creative tools