Social Media Manager

MEKA INNOVATION PTE. LTD.; Singapore; Hybrid; SGD 50,000 - 70,000; Full time

Job summary

A leading design agency in Singapore is seeking a creative and data-driven Social Media Manager to lead their social media strategy. The successful candidate will develop engaging content, foster community relationships, and analyze performance metrics. Proficiency in social media tools and strong copywriting skills are essential. This role offers flexibility in work arrangements and a chance to drive brand engagement across multiple platforms.

Qualifications

• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent copywriting and storytelling skills with an eye for design.
• Proficiency in design tools is a plus.
• Analytical mindset with the ability to interpret data.
• Strong organizational skills to manage multiple projects.

Responsibilities

• Develop and execute a comprehensive social media strategy.
• Create, curate, and schedule engaging content across platforms.
• Foster relationships with followers and build an online community.
• Track and analyze performance metrics to measure success.
• Plan and manage paid social media campaigns.
• Stay up-to-date with the latest social media trends.

Skills

Social media platforms knowledge

Copywriting and storytelling

Analytics and reporting

Community engagement

Project management

Tools

Meta Business Suite

Google Analytics

Canva

Adobe Creative Suite

Job description

Position: Social Media Manager
Location: Singapore (Flexible work possible)

About Us:
Meka Innovation Pte Ltd (mēkā) is a multidisciplinary design agency specializing in turning creative ideas into innovative products. With expertise spanning fabrication, animation, and moonshot innovation projects, we craft cutting-edge solutions for our clients. We are seeking a creative, data-driven, and proactive Social Media Manager to lead our social media strategy and drive engagement across all platforms.

Key Responsibilities:

• Strategy Development: Develop and execute a comprehensive social media strategy to increase brand awareness, engagement, and lead generation.
  Align social media goals with overall marketing and business objectives.
  
• Content Creation and Management: Create, curate, and schedule high-quality, engaging content (including images, videos, and graphics) across platforms like Instagram, Facebook, LinkedIn, TikTok, and YouTube.
  Collaborate with the design and animation teams to produce visually compelling content.
  Ensure consistent branding and messaging across all channels.
  
• Community Engagement: Foster relationships with followers, respond to comments and messages promptly, and build a strong online community.
  Monitor trends and participate in relevant conversations to enhance brand visibility.
  
• Analytics and Reporting: Track and analyze performance metrics (e.g., engagement rate, reach, conversion rates) to measure the success of campaigns.
  Prepare monthly reports with actionable insights and recommendations for improvement.
  
• Paid Advertising: Plan and manage paid social media campaigns to drive traffic, leads, and conversions.
  Optimize ad spend based on performance data.
  
• Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and algorithm changes to ensure strategies remain relevant.
  Experiment with new formats and platforms to reach untapped audiences.
  

Qualifications:

• Strong understanding of social media platforms, trends, and analytics tools (e.g., Meta Business Suite, Google Analytics)
• Excellent copywriting and storytelling skills, with an eye for design and branding
• Proficiency in design tools like Canva or Adobe Creative Suite is a plus
• Analytical mindset with the ability to interpret data and turn insights into actionable strategies
• Strong organizational skills and ability to manage multiple projects simultaneously