Social Media & F&B Platform Marketing Executive

Private Advertiser; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A fast-growing F&B chain in Singapore is seeking a Social Media & Platform Marketing Executive. This role involves managing social media content, optimizing delivery platform listings, and overseeing all digital marketing initiatives. Ideal candidates will have strong photography and editing skills, as well as a creative approach to seasonal marketing campaigns.

Qualifications

• Experience in F&B marketing or social media management required.
• Strong food photography and editing skills necessary.
• Ability to travel for content shoots across outlets.

Responsibilities

• Plan, create, and manage content across social media platforms.
• Manage listings and optimize promotions on delivery platforms.
• Run paid ad campaigns to boost engagement.

Skills

Social media management

Food photography

Content creation

Photo editing

Time management

Tools

Photoshop

Lightroom

Job description

About Us

We are a fast-growing F&B chain with 50+ outlets island-wide in Singapore, serving quality local and Asian cuisine. As we continue to expand, we are looking for a talented and hands-on Social Media & Platform Marketing Executive to lead our digital presence and help grow our brand both online and on food delivery platforms.

Key Responsibilities:

Social Media Marketing & Content Creation

Plan, create, and manage engaging content across Instagram, Facebook, TikTok, and other platforms

Visit outlets to take photos and shoot videos of dishes, outlets, staff, and customers

Edit photos using Photoshop ensuring food visuals are attractive and aligned with brand identity

Post regularly with relevant hashtags, captions, and promotions

Handle seasonal promotions (e.g. Chinese New Year, Father’s Day, Mother’s Day menus)

Run paid ad campaigns to boost reach and customer engagement

️ Delivery Platform Marketing

Manage and optimize listings on GrabFood, Foodpanda, and Deliveroo

Design and update menus and photos for each platform

Coordinate and schedule promotions, discounts, and campaigns

Monitor platform analytics to improve performance and visibility

Requirements:

Experience in F&B marketing, social media management, or digital content creation

Strong food photography and photo editing skills (Photoshop, Lightroom, or equivalent)

Knowledge of delivery platforms like GrabFood, Foodpanda, and Deliveroo

Creative eye for menu design and seasonal marketing ideas

Able to travel to different outlets across Singapore for content shoots

Strong communication and time management skills

Experience with short-form video creation (Reels/TikToks) is a bonus