Social Media Executive (TSL)

Borr Drilling; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in Singapore seeks a passionate Social Media Executive to develop and implement engaging social media strategies. This role focuses on driving audience engagement across platforms like Instagram and TikTok. The ideal candidate will have 1-2 years of relevant experience and strong skills in content creation and analytics.

Qualifications

• 1 to 2 years of experience in social media strategy and management.
• Excellent written and verbal communication skills.
• Self-motivated team player with strong project management skills.

Responsibilities

• Oversee running of social media accounts and plan content calendar.
• Collaborate on social media campaigns with internal teams.
• Analyse metrics to measure campaign success.

Skills

Social Media Strategy

Content Creation

Social Media Analytics

Project Management

Communication

Education

Bachelor's degree in Marketing or Communications

Tools

CapCut

Adobe

Job description

About The Role

This position will be based in our Singapore office located in Kallang Bahru.

We are seeking a highly skilled and passionate Social Media Executive to join our team. This role will play a key role in the development and implementation of the social media strategy.

You will focus on driving audience engagement and growth across The Smart Local's social media platforms which includes Instagram, TikTok and Facebook. The successful candidate would have proven experience using social media to build brands, generate organic engagement, and grow social communities.

What You Will Do

Social Media Management

• Oversee the running of TSL social media accounts, which includes planning content calendar and schedule posts in a timely manner
• Collaborate with internal teams and external partners to brainstorm, create, execute best-in-class social media campaigns
• Curate and create engaging content for the company's social media accounts from ideation to publishing
• Stay up-to-date with the latest social media trends and best practices to ensure the company's social media presence stays relevant and effective
• Analyse social media metrics to measure the success of campaigns and provide insights for optimisation
• Be a point of contact to respond to enquiries relating to social media, fulfilling ad-hoc requests from management, sales team, and other internal teams
• Act as a project manager for social media-related projects
  
  

Talenting Duties

• To appear as a face of TSL in our social media channels
• When necessary, to appear in articles/videos under TSL media group which include its sister brands such as Eatbook and Zula
  
  

The Successful Candidate Should Have

• At least 1 to 2 years of experience in social media strategy and management
• Bachelor's degree in Marketing, Communications, or related field
• Able to produce, create and edit short-form content with tools such as CapCut or Adobe
• Good understanding of social media metrics and analytics
• Self-motivated and proactive team player with a great sense of responsibility and ownership
• Excellent written and verbal communication skills
• Strong project management and organisation skills
• Proven track record of driving audience engagement and growth on social media platforms