Social Media Executive

EtonHouse International Education Group; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

EtonHouse International Education Group seeks a passionate Social Media Coordinator to create and curate engaging content for their platforms. The role involves community engagement, content planning, and performance tracking, ideal for those with a strong background in marketing or communications and a love for storytelling.

Qualifications

• Minimum 2 years managing social media with hands-on content creation.
• Strong photography, videography, and writing skills required.
• Ability to manage multiple deadlines and build relationships.

Responsibilities

• Create and schedule content for social media reflecting brand values.
• Engage with community for user-generated content.
• Track performance metrics and optimize for engagement.

Skills

Photography

Videography

Writing

Community Engagement

Content Creation

Social Media Management

Education

Diploma or degree in Marketing, Communications, Media

Tools

Canva

Adobe Creative Suite

CapCut

Meta Business Suite

Later

Sprout Social

Job description

Job Description

• Create and curate original content (copy, photos, videos, reels, stories) for EtonHouse’s social media platforms that reflect the brand’s voice, values, and visual identity.
• Visit schools regularly to capture real-time, story-led content and build a pipeline of organic material for use across channels.
• Engage with the community — including parents, educators, and students — to identify and encourage user-generated content (UGC) and authentic storytelling.
• Collaborate with influencers and brand advocates, including shortlisting, outreach, coordination, and content follow-up.
• Plan, schedule, and publish content using social media management tools, ensuring consistency and platform optimisation.
• Monitor and moderate community conversations, responding to messages and comments with warmth and professionalism.
• Track and report performance metrics, offering insights and suggestions to optimise engagement and reach.
• Support paid social campaigns in collaboration with agencies when required.
• Stay ahead of digital trends, tools, and content formats relevant to education and parenting communities.
• Support the development of toolkits and guidance for schools launching new channels or campaigns.

Qualifications:

• At least Diploma or degree in Marketing, Communications, Media, or related field.
• Minimum 2 years of experience managing social media channels, with hands-on content creation and community engagement.
• Strong photography, videography, and writing skills.
• Working knowledge of design and editing tools (e.g., Canva, Adobe Creative Suite, CapCut).
• Familiar with social media management and analytics tools (e.g., Meta Business Suite, Later, Sprout Social).
• Comfortable working on-site at schools and travelling if required (local and overseas).
• Able to build relationships with internal teams and external collaborators.
• Strong organisational skills and ability to manage multiple deadlines.
• Passion for storytelling, education, and building meaningful connections with audiences.