Social Media Director

OKX; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

OKX is seeking an experienced Social Media Director to lead their global social initiatives. You will create influencer marketing strategies, develop compelling content across platforms, and engage with crypto enthusiasts. This role demands creativity, deep social media knowledge, and a passion for the crypto culture. Join OKX to reshape the future with blockchain technology.

Benefits

L&D programs and Education subsidy

Team building programs and company events

Wellness and meal allowances

Comprehensive healthcare schemes

Qualifications

• 10+ years of experience in social media and/or brand marketing.
• Previous experience in crypto or web3, with a solid understanding of its culture.
• Exceptional communication skills in English.

Responsibilities

• Lead the global social team in crafting impactful social content.
• Collaborate with influencers to create engaging community programs.
• Generate briefs and strategic frameworks for brand campaigns.

Skills

Social media management

Brand marketing

Influencer engagement

Creative storytelling

Content creation

Job description

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom.

OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps).

OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.

We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.

About the Opportunity

As Social Media Director, you will be at the forefront of crafting OKX social and cultural presence through impactful concepts and thumb-stopping content. You will lead the global social team towards big ideas, innovative executions with crypto influencers, and help grow our social communities. You will work with social media managers to define our storytelling on social, bring day-to-day posts to life and jam with influencers to figure out how to crack the next big cultural moment.

What You’ll Be Doing

• Ideate, oversee and execute social storytelling on X (Twitter), Facebook, Instagram, Snapchat and TikTok.
• Work with influencers to create socially charged community programs, video content and memes.
• Generate interesting influencer briefs and prompts.
• Grow and galvanize a community of crypto and OKX evangelists.
• Continuously explore new trends to stay ahead of the curve and deliver innovative social content.
• Generate strategic framework and copy for brand and product campaigns that bring home our brand's unique tone of voice and distinctive style.
• Collaborate with internal departments to establish campaign objectives, align distribution requests and complete tasks.
• Create SOPs for effective cross-functional collaboration, resolve conflicts and motivate the team to bring their most creative self to work everyday.

What We Look For In You

• 10+ years of experience in social media and/or brand marketing
• Previous experience in crypto or web3 and/or deep understanding of its culture and ecosystem
• Previous experience creating for social media channels X, Instagram, TikTok, Discord
• Social capital and experience with top creators and influencers
• You love and live memes - from classic memes to irl trends, you know whats going on in popular culture
• You get your dopamine from creative taglines and social first storytelling
• You have framework thinking and an owner mentality
• Portfolio that demonstrates your strategic, conceptual, and design skills
• Exceptional communication skills in English
• Problem-solver and flexible to adapt to the ever-evolving climate of social media
• Prioritization skills and ability to manage timely social projects and evergreen campaigns

Nice to Haves

L&D programs and Education subsidy for employees' growth and development

Various team building programs and company events

Wellness and meal allowances

Comprehensive healthcare schemes for employees and dependants

More that we love to tell you along the process!

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