Social Media & Content Executive

G CROWN PTE. LTD.; Singapore; On-site; SGD 39,000 - 84,000; Full time

Job summary

G CROWN PTE. LTD. in Singapore is seeking a Social Media & Content Executive to shape its digital presence for luxury fashion, including high-end apparel and bespoke tailoring.

You will plan, shoot, edit, and publish content across Xiaohongshu/RED, Instagram, and TikTok, and craft bilingual English/Mandarin copy to attract followers and showroom inquiries. The role requires 1–2 years of experience with a strong portfolio, a keen eye for visual storytelling, and the ability to work independently

Qualifications

• 1–2 years of experience in social media operations or content creation.
• Strong portfolio required.
• Proficient in mobile photography and video editing tools such as CapCut, Premiere Pro, Canva, or Lightroom.
• Fluent in English and Mandarin with ability to craft copy for diverse audiences.

Responsibilities

• Content Creation: Plan, shoot, edit, and publish high-aesthetic social media content for Xiaohongshu/RED, Instagram, and TikTok.
• Brand Storytelling: Capture fitting sessions, product launches, behind-the-scenes bespoke craftsmanship, and showroom highlights to convey luxury identity.
• Copywriting: Write engaging, brand-aligned copy in English and Mandarin.
• Platform Management: Maintain posting schedules, monitor content performance, and optimize strategy based on engagement data.
• Campaign Support: Collaborate with sales/marketing for promotions, new collections, influencer/KOL campaigns.
• Community Engagement: Respond to comments and DMs professionally to build a loyal online community.

Skills

Content creation

Social media management

Copywriting

Bilingual English Mandarin

Video editing

Tools

CapCut

Premiere Pro

Canva

Lightroom

Job description

Job Title:

Social Media & Content Executive

Salary:

SGD 3500 - SGD 7500 / month

Employment Type:

Full Time

Work Location:

Singapore (Central)

About G CROWN:

G CROWN is a premier boutique in Singapore, renowned for high-end apparel, bridal wear, and bespoke tailoring services. We are looking for a creative and detail-oriented Social Media & Content Executive to shape our digital presence and showcase the artistry of bespoke fashion across key social platforms.

Key Responsibilities:

• Content Creation: Plan, shoot, edit, and publish high-aesthetic social media content-including images, short videos, reels, and stories-for Xiaohongshu/RED, Instagram, and TikTok.
• Brand Storytelling: Capture fitting sessions, product launches, behind-the-scenes bespoke craftsmanship, and showroom highlights to convey G CROWN's luxury brand identity.
• Copywriting: Write engaging, brand-aligned copy in both Chinese and English to attract followers, drive engagement, and convert viewers into showroom inquiries.
• Platform Management: Maintain consistent posting schedules, monitor content performance, and optimize content strategy based on engagement data and audience feedback.
• Campaign Support: Collaborate with the sales and marketing teams to support seasonal promotions, new collection launches, and influencer or KOL collaborations.
• Community Engagement: Respond to comments and DMs in a timely and professional manner, fostering a loyal and engaged online community.

Requirements:

• Experience: 1-2 years of experience in social media operations or content creation, preferably within fashion, lifestyle, beauty, or luxury brands. A strong portfolio is required.
• Technical Skills: Proficient in mobile photography and video editing tools such as CapCut, Premiere Pro, Canva, or Lightroom .
• Language: Strong written communication skills in both English and Mandarin , with the ability to craft compelling copy for diverse audiences.
• Aesthetic Sense: Keen eye for visual storytelling, fashion trends, and luxury brand aesthetics.
• Attributes: Creative, self-motivated, organized, and able to work independently while meeting deadlines.
• Platform Knowledge: Active user of Xiaohongshu/RED, Instagram, and TikTok, with a good understanding of platform algorithms and content trends.