Social Media & Community Lead (Scent & Sommelier) - Luxury Brand

VELOCE GLOBAL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A luxury brand company in Singapore is seeking a Social Media & Community Lead to craft captivating digital experiences. The ideal candidate will have luxury brand experience and skills in content creation, influencer management, and livestreaming. This role offers competitive compensation and opportunities for growth in a dynamic startup environment.

Benefits

Performance incentives for full-timers

Fast-track growth opportunities

Equity pathway for high performers

Qualifications

• 1-2+ years in luxury/beauty/fashion social media experience.
• Curated network of affiliates and KOLs.
• Obsessed with subtlety in content.

Responsibilities

• Create, film, edit daily short-form content.
• Host and coordinate brand livestreams.
• Identify and recruit creators and affiliates.
• Design pre-launch campaigns and theatrics.
• Manage brand communications and collaborations.

Skills

Luxury brand experience

Content creation skills

Influencer and affiliate management

Comfortable on camera

Mandarin-speaking

Tools

CapCut

Canva

Discord

Job description

Social Media & Community Lead (Scent & Sommelier) - Content, Affiliates & Livestreams

• Based in Singapore | Full-time/Part-time | S$3,500 - S$5,000/month (Full-Time) or S$2,000 - S$2,500/month (Part-Time)

"Luxury brands don’t just sell; they create desire. Are you ready to craft digital experiences that captivate and convert?"
At VELOCE, we don’t do boring. We’re seeking a Social Media & Community Lead with luxury brand experience to tell our own stories, manage affiliates and livestreamers, and drive high-performing launches, with livestreams that actually convert.

Salary & Structure

• Full-Time: S$3,500 - S$5,000/month.

• Part-Time: S$2,000 - S$2,500/month.

• Performance incentives for full timers.

• Fast-track growth for high-performing hires.

Why You’ll Love This Role?

• Shape a cult brand - your work directly defines our digital aura.

• Equity pathway for those who turn followers into fanatics.

Your Mission

1. Content That Drips Luxury

• Create, film, edit and post daily short-form content: TikTok, IG Reels, Stories, Xiaohongshu - make them sophisticated, sensory, and silently viral.

• Develop original creative concepts and adapt trending formats to fit our luxury brand tone.

2. Livestreams That Build Community

• Host and coordinate brand livestreams across TikTok, Shopee and/or XHS.

• Work with livestreamers and product hosts to align on messaging and showcase angles.

• Support real-time campaigns and in-stream tactics to boost engagement and sales.

3. Influencer & Affiliate Management

• Identify and recruit creators, micro-influencers, and brand affiliates.

• Manage communications, product seeding, creator schedules, and affiliate dashboards.

• Grow our affiliate and livestreamer network to build top-of-funnel momentum.

4. Launch Campaign Support

• Design pre-launch mystique (e.g., numbered countdown teasers), drop-day theatrics (KOL "unveilings"), and post-launch rituals (member-only replays).

• Support creative campaign rollout, livestream content, and storytelling across platforms.

• Analyse performance and iterate content formats that convert.

5. Guard the Brand Like a Jewel

• Every comment, DM, and collab must reflect our uncompromising standards, polished but never pretentious.

Who You Are

• 1-2+ years in luxury/beauty/fashion social media (bonus if you’ve worked with fragrance or hospitality).

• Curated network of affiliates and KOLs aligned with the sensibilities of understated luxury.

• Obsessed with subtlety - your content whispers exclusivity (no loud callouts or discount emojis).

• Tools: CapCut, Canva, Discord

• Comfortable being on camera and/or directing others on camera.

• Confident working in a fast-paced, founder-led startup with luxury positioning.

• Bonus: Experience with TikTok Shop, Shopee Live, affiliate tracking tools, Shopify.

• Mandarin-speaking a plus, especially for Xiaohongshu and China-market livestreams.

Apply (The VELOCE Way)

Subject line: "Community Alchemist - [Your Name]" → [e-mail]
Include:

1. Portfolio: 3-5 luxury content samples (livestream clips > static posts).

2. Pitch (≤100 words): "How I’d make VELOCE’s livestreams the new dinner-party obsession."

3. Your personal IG/TikTok (we value taste above follower count).

P.S. No generic cover letters, impress us with your pitch.