Social Media & Community Lead (Scent & Sommelier) - Content, Affiliates & Livestreams

VELOCE GLOBAL PTE. LTD.; Serangoon Garden Circus; On-site; SGD 60,000 - 80,000; Full time

Job summary

A luxury brand in Singapore is seeking a Social Media & Community Lead. You will create captivating digital experiences, manage influencer relationships, and host brand livestreams. This role demands a strong background in luxury branding, content creation, and social media engagement. Ideal candidates should possess 1-2 years of relevant experience and be comfortable on camera. Competitive salaries are offered with performance incentives.

Qualifications

• 1-2+ years in luxury/beauty/fashion social media, preferably with fragrance or hospitality experience.
• Curated network of affiliates and KOLs aligned with luxury sensibilities.
• Comfortable being on camera and directing others.

Responsibilities

• Create daily short-form content for TikTok, IG Reels, and Stories.
• Host brand livestreams across platforms like TikTok and Shopee.
• Manage communications with creators and affiliates.
• Design engaging pre-launch and launch campaigns.
• Ensure all interactions represent the brand's luxury standards.

Skills

Luxury brand experience

Content creation

Influencer management

Social media strategy

Communication

Tools

CapCut

Canva

Discord

Job description

Social Media & Community Lead (Scent & Sommelier) - Content, Affiliates & Livestreams

• Based in Singapore | Full-time/Part-time | S$3,500 - S$5,000/month (Full-Time) or S$2,000 - S$2,500/month (Part-Time)

"Luxury brands don’t just sell; they create desire. Are you ready to craft digital experiences that captivate and convert?"
At VELOCE, we don’t do boring. We’re seeking a Social Media & Community Lead with luxury brand experience to tell our own stories, manage affiliates and livestreamers, and drive high-performing launches, with livestreams that actually convert.

Salary & Structure

• Full-Time: S$3,500 - S$5,000/month.
• Part-Time: S$2,000 - S$2,500/month.
• Performance incentives for full timers.
• Fast-track growth for high-performing hires.

Why You’ll Love This Role?

• Shape a cult brand - your work directly defines our digital aura.
• Equity pathway for those who turn followers into fanatics.

Your Mission

1. Content That Drips Luxury

• Create, film, edit and post daily short-form content: TikTok, IG Reels, Stories, Xiaohongshu - make them sophisticated, sensory, and silently viral.
• Develop original creative concepts and adapt trending formats to fit our luxury brand tone.

2. Livestreams That Build Community

• Host and coordinate brand livestreams across TikTok, Shopee and/or XHS.
• Work with livestreamers and product hosts to align on messaging and showcase angles.
• Support real-time campaigns and in-stream tactics to boost engagement and sales.

3. Influencer & Affiliate Management

• Identify and recruit creators, micro-influencers, and brand affiliates.
• Manage communications, product seeding, creator schedules, and affiliate dashboards.
• Grow our affiliate and livestreamer network to build top-of-funnel momentum.

4. Launch Campaign Support

• Design pre-launch mystique (e.g., numbered countdown teasers), drop-day theatrics (KOL "unveilings"), and post-launch rituals (member-only replays).
• Support creative campaign rollout, livestream content, and storytelling across platforms.
• Analyse performance and iterate content formats that convert.

5. Guard the Brand Like a Jewel

• Every comment, DM, and collab must reflect our uncompromising standards, polished but never pretentious.

Who You Are

• 1-2+ years in luxury/beauty/fashion social media (bonus if you’ve worked with fragrance or hospitality).
• Curated network of affiliates and KOLs aligned with the sensibilities of understated luxury.
• Obsessed with subtlety - your content whispers exclusivity (no loud callouts or discount emojis).
• Tools: CapCut, Canva, Discord
• Comfortable being on camera and/or directing others on camera.
• Confident working in a fast-paced, founder-led startup with luxury positioning.
• Bonus: Experience with TikTok Shop, Shopee Live, affiliate tracking tools, Shopify.
• Mandarin-speaking a plus, especially for Xiaohongshu and China-market livestreams.

Apply (The VELOCE Way)

Subject line: "Community Alchemist - [Your Name]" → [e-mail]
Include:

1. Portfolio: 3-5 luxury content samples (livestream clips > static posts).
2. Pitch (≤100 words): "How I’d make VELOCE’s livestreams the new dinner-party obsession."
3. Your personal IG/TikTok (we value taste above follower count).

P.S. No generic cover letters, impress us with your pitch.