Social Media and Content Marketing (Beauty & Wellness)

Location: West

Industry: Beauty & Wellness (E-commerce)

Employment Type: Full-Time (5 days)

Department: Marketing

Key Responsibilities

KOL Seeding & Relationship Management

• Identify, shortlist, and engage KOLs that align with brand goals and target audience

• Coordinate end-to-end product seeding campaigns — from outreach and negotiation to shipping and performance tracking

• Build and maintain strong, long-term relationships with KOLs to foster loyalty and brand advocacy

• Ensure timely delivery of content and that all KOL output adheres to brand guidelines

Video Scripting & Content Coordination

• Develop clear video outlines and highlight key selling points to guide KOL content creation

• Collaborate with KOLs throughout the production process — from planning to shooting and final delivery

• Review and provide constructive feedback to ensure content reflects brand messaging, tone, and campaign objectives

Campaign Execution & Performance Reporting

• Schedule and oversee KOL content publishing across TikTok, Shopee, and other relevant platforms

• Monitor content performance and analyze key metrics such as reach, engagement, click-through rate (CTR), and conversions

• Assist in preparing post-campaign reports and insights to evaluate success and inform future strategy

Cross-Functional Collaboration

• Work closely with the E-Commerce, Creative, and Social Media teams to ensure Public Relation efforts are aligned with broader marketing and sales goals

• Support promotional activities such as product launches, live streams, and special campaigns

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field

• 3+ years of experience in P.R, influencer marketing, or content strategy (preferably in the beauty, lifestyle, or consumer goods industry)

• Strong communication and negotiation skills, both written and verbal

• Familiarity with social platforms like TikTok, Instagram, Shopee, and influencer trends

• Detail-oriented with excellent organizational and project management skills

• A creative eye for content storytelling and understanding of digital engagement metrics

• Able to work independently and collaboratively in a fast-paced, deadline-driven environment

• Bonus: Experience with basic video editing, content planning tools, or influencer databases

Join Us!

Leading the way in E-commerce Beauty & Wellness

Established in Singapore in 2020, AI&MI Group is a beauty and wellness company offering nutritional food supplements and skincare products.

With brands such as IEM skincare, ZIEHA nutritious food, OEBAI beauty and fashion, and LABIG beauty cosmetics, the AI&MI Group strives for absolute quality and positions itself at the premium tier. It aims to be the world's most prestigious beauty and wellness (anti-aging) group.

At present, AI&MI Group operates subsidiaries in China, Malaysia, Singapore, Hong Kong, Canada, and the United States, with "IEM" being one of the world's leading luxury skincare brands.

Job summaryDrive influencer campaigns, shape content strategy & boost brand visibility in a fast-growing eCommerce team. Join us to make an impact!