Social Media Analyst

Maker Lab; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A marketing agency in Singapore seeks a Social Media Analyst to develop data-driven strategies and insights for a leading tech client. This role requires 8+ years of experience in social media analysis, strong skills in analytics tools, and exceptional communication abilities. The analyst will lead projects, manage relationships, and deliver actionable insights for social marketing. Competitive remuneration and a collaborative work environment are provided.

Qualifications

• 8+ years of experience as a social media or social listening analyst.
• Skilled in working with social analytics tools.
• Strong interest in data-driven marketing.
• Ability to visualize data effectively.

Responsibilities

• Lead strategy and operationalize social media analysis.
• Deliver timely measurement and analytical projects.
• Develop tools and best practices in social analysis.
• Report on social program performance regularly.

Skills

Social media analytics

Data-driven marketing

Strong communication

Problem-solving skills

Tools

Brandwatch

Sprinklr

Google Sheets

SQL

Python

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralized technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We’re looking for a Social Media Analyst to support our leading tech client. You’ll craft data-led strategies, uncover insights, and shape content that connects with a B2B audience. We need a curious, collaborative thinker who’s passionate about social and driven by impact.

Role:

• Lead the strategy, setup, and operationalisation of social media listening and analysis for key business units and markets.
• Ensure the timely and insightful delivery of measurement, listening, and other analytical projects.
• Manage or help develop new tools and best practices, while building strong relationships with internal and external partners in the social listening and analysis space.
• Implement and advocate for the use of consistent and globally aligned measurement standards and methodologies.
• Lead key campaign measurement projects using owned, paid, and earned social data for various marketing and product teams.
• Uncover data-based insights, collaborate with marketing teams to run experiments, and iterate to find winning social strategies.
• Translate complex analytics into easy-to-understand, actionable recommendations for internal marketing teams and relevant agencies.
• Report on social program performance on a regular basis, in addition to providing ongoing listening reports.
  

You:

• 8+ years of relevant experience as a social media or social listening analyst within an agency or brand environment.
• Skilled in working with social analytics tools (e.g., Brandwatch, Sprinklr) and developing effective boolean queries.
• A strong interest in data-driven marketing and an understanding of the critical role data plays in campaigns and always-on strategies.
• Proven ability to visualise data and use storytelling to improve decision-making, drive action, and provoke new ideas for marketers.
• An appreciation for structure, operational clarity, and simplicity in your work.
• Strong knowledge of relevant social platforms and their data.
• Demonstrated ability to set campaign goals, KPIs, and targets.
• The ability to be self-sufficient, motivated, and positive in a fast-paced environment.
• Strong communication skills and a proactive attitude.
• Proficiency in data management and visualisation tools (e.g., Google Sheets, Google Slides, Looker Studio).
• A natural problem-solver, adept at facing challenges and creating solutions.
• Exceptional verbal and written communication and presentation skills in English. Fluency in an additional language to support projects across various markets is a plus.
• Skills with SQL, Python / Colab, and statistical analysis are a bonus.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.