Social Marketing Specialist

PROPERTYGURU PTE. LTD.; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

PropertyGuru is seeking a dynamic social media strategist to shape strategy and execution across its platforms in Singapore. The ideal candidate will bring creativity and innovation to engage audiences, build community, and drive measurable business success. Join a company that values bold ideas and encourages independent thinking, while leveraging deep platform expertise to optimize social media presence.

Qualifications

• 5 to 7 years of experience in social media or content marketing.
• Proven experience building social presence for a regional or global brand.
• Strong copywriting and storytelling skills across various formats.

Responsibilities

• Own social media narrative and develop content strategies for Singapore.
• Plan, produce, and monitor always-on content including creative direction.
• Lead community engagement and measure performance against KPIs.

Skills

Copywriting

Content Marketing

Social Media Strategy

Analytics Tools

Creative Experimentation

Community Engagement

Tools

Meta Insights

Emplifi

Brandwatch

Google Analytics

Job description

This is a high-ownership role where you will have the freedom to shape strategy, pitch new ideas, and drive innovation across PropertyGuru’s social platforms. You will own our social media narrative for the Singapore business for our consumers and customers, developing content and community strategies that contribute directly to business KPIs.

Creativity and Innovation

We want bold. We want original. We want you. Bring your creative brain to brainstorms, trendspotting, content creation, and campaign development. Experimentation is encouraged, initiative is expected, and standing still is not an option.

Communication and Collaboration

You will collaborate across marketing, product, and design teams. You will also work directly with agency partners, creators, and influencers to scale our presence in meaningful and measurable ways. You should be fiercely independent and confident executing ideas from pitch to publish with an entrepreneurial mindset.

As a Guru you will be accountable for:

• Be the beating heart behind PropertyGuru’s social media strategy and execution across all platforms (Meta, LinkedIn, TikTok, YouTube, X, and emerging channels)
• Develop and manage a robust editorial calendar that balances content pillars, key moments, campaigns, and cultural trends
• Plan, produce, publish, and monitor always-on content including copywriting, creative direction, briefing, approvals, scheduling, and reporting
• Lead community engagement with agility and authenticity. Monitor sentiment, reply to comments and DMs, and maintain a strong connection with our audiences
• Use insights and analytics to optimize performance. Own social media KPIs including reach, engagement, follower growth, sentiment, and share of voice
• Build and maintain social playbooks, tone-of-voice guidelines, and channel strategies that evolve with the platforms
• Lead social strategy for campaigns and product launches including paid support in collaboration with brand, performance marketing, and creative teams
• Source, brief, and manage content creators and influencers. Build and nurture long-term partnerships with them to drive brand affinity and engagement
• Stay obsessively on top of platform trends, algorithm updates, meme culture, internet moments, and content best practices
• Be a strong advocate for social within the business. Report performance, educate teams, and contribute to creative ideation

Knowledge and Capabilities

• 5 to 7 years of experience in social media or content marketing, ideally in a high-growth B2C or tech company
• Proven experience building and managing a social presence for a regional or global brand with a strong portfolio of content and campaigns
• Deep platform expertise. You know the nuances of every major social channel (Meta, TikTok, LinkedIn, X, YouTube)
• Strong copywriting, editing, and storytelling skills across short-form and visual-first formats
• Skilled in creative briefing and collaboration with designers, editors, and video teams
• Experience working with creators and influencers from briefing and onboarding to campaign execution and relationship management
• Familiarity with analytics tools (Meta Insights, Emplifi, Brandwatch, GA) and a data-informed approach to content strategy
• Independent, organized, and comfortable managing multiple priorities in a fast-paced environment
• Excellent communication skills and stakeholder management abilities
• Passion for digital culture, social trends, and creative experimentation

Bonus Points

• Experience in an agency or managing agency partners
• Hands-on visual content creation skills (e.g., Canva, CapCut, Adobe Suite)
• A strong personal online presence or creative side project that shows your tone and style

If you’re ready to bring your creative superpowers to a brand that values bold ideas and gives you room to run with them, we’d love to hear from you.