Social Content Writer

McCann Worldgroup; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An innovative global creative solutions company seeks a Social Content Writer to craft compelling narratives that resonate across social platforms. In this dynamic role, you'll leverage your creativity and understanding of digital culture to produce engaging content that captures audience attention. Collaborate with talented teams to develop fresh ideas and ensure brand voices shine through in every piece of content. If you have a passion for storytelling and a knack for social media, this position offers a unique opportunity to make a significant impact in a fast-paced environment.

Qualifications

• 1-2 years of copywriting experience, preferably in social media.
• A portfolio showcasing creative writing across social platforms.

Responsibilities

• Stay updated with cultural trends for relevant content development.
• Collaborate with teams to create engaging social content.

Skills

Copywriting

Social Media Engagement

Content Creation

Cultural Trend Analysis

Brand Storytelling

Education

Bachelor's Degree in Communications or related field

Tools

Social Media Platforms (TikTok, Instagram, Facebook)

Job description

Are you a creative thinker with a love for words, social media, and a passion for storytelling in today’s digital world? Join our team as a Social Content Writer and help shape brand identities through culturally relevant, social-first content that engages audiences across TikTok, Instagram, Facebook, and beyond.

As a social creative, you'll be expected to stay plugged into cultural trends, internet conversations, and platform behaviors to generate fresh content ideas. You’ll bring brand voices to life through sharp, scroll-stopping copy tailored to each platform—whether it’s a TikTok trend, a meme-worthy moment, or reactive community engagement.

How to Succeed in This Role:

Build Business

• Stay up to speed with social and cultural trends to fuel timely and relevant content development.
• Collaborate in brainstorm sessions with creatives and strategists to develop ideas for social content, influencer activations, or real-time community responses.
• Ensure your work aligns with client goals, brand voice, and platform best practices.
• Present your ideas clearly and confidently to internal teams.
• Support the agency’s creative output through compelling pitches and consistent, high-quality content delivery.
• Write with clarity and adaptability across formats—from short-form captions to concept tags and reactive posts.

Build Profile

• Help grow the agency’s creative reputation by crafting engaging, platform-native content that gets noticed.
• Contribute to building brands that are not only recognizable but also relevant in today’s fast-moving digital landscape.
• Show versatility in your writing, from fun and witty to heartfelt and brand-driven—always staying within tone and strategy.

Build People

• Work closely with Senior Copywriters, Art Directors, and Creative Leads to elevate ideas and ensure outstanding execution.
• Collaborate across departments (social, strategy, account management, production) to bring content to life efficiently and effectively.

Qualifications:

• 1–2 years of copywriting experience through internships, freelance, or agency work (experience with social-led brands is a plus).
• A portfolio showcasing creative writing and content across social platforms, especially TikTok, Instagram, and Facebook.
• Demonstrated understanding of digital culture, social trends, and online communities.
• Excellent writing and communication skills with a strong grasp of brand tone and storytelling.
• Highly organized, proactive, and able to manage deadlines in a fast-paced environment.
• Passion for the ever-evolving social media space and a desire to create content people want to engage with.

About McCann Worldgroup:

McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global creative solutions company. The company is united across 100+ countries by a mission to build enduring brands together. McCann Worldgroup was named Network for the Year by the Andys in 2024, Network of the Year by the EPICA Awards for the sixth time, and ranked Most Effective Agency Network by the Global Effie Index 2023 for the fifth time. The core McCann Worldgroup network is comprised of McCann, MRM, CRAFT, and FutureBrand, and partners with Momentum Worldwide, Weber Shandwick, and UM to deliver solutions across the entire marketing spectrum.

We love our diverse workplace! McCann Worldgroup is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.