Social Content Strategist — Global Campaigns

CHEIL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

CHEIL SINGAPORE PTE. LTD. invites applications for the role of Social Planner.

In this position, you will develop social content strategies and architecture for RHQ-led campaigns, ensuring content aligns with regional brand objectives and local market needs. You will define audiences, messaging and formats, and create clear briefs for the Production Center. You will collaborate with regional and local stakeholders to identify opportunities based on trends, insights and platform developments to

Qualifications

• Diploma or Degree in Marketing, Communications, Media or a related field.
• 2–3 years of experience in social media strategy, content planning, digital marketing or a related role.
• Good understanding of social media platforms, content strategy, audience behaviour and digital marketing trends.
• Experience in social content planning, with the ability to translate marketing objectives into platform-relevant content directions.
• Strong understanding of social media formats, platform best practices and regional digital trends.
• Excellent communication and stakeholder management skills, with the ability to work effectively with regional, local and production teams.
• Strong organisational skills, attention to detail and ability to manage multiple projects and deadlines.
• Proactive, adaptable and comfortable working in a fast-paced environment.

Responsibilities

• Develop social content strategies and content architecture for RHQ-led campaigns, ensuring alignment with regional brand objectives and local market needs.
• Define target audiences, key messaging, content formats and channel direction to guide content development and execution.
• Develop comprehensive content briefs and planning guidelines for the Production Center, providing clear creative direction, content requirements and expected deliverables.
• Recommend relevant content directions and opportunities based on regional trends, audience insights and platform best practices.

Skills

Social media strategy

Content planning

Digital marketing

Stakeholder management

Content briefs

Campaign planning

Education

Diploma or Degree in Marketing, Communications, Media or a related field

Job description

CHEIL SINGAPORE PTE. LTD. invites applications for the role of Social Planner.

In this position, you will develop social content strategies and architecture for RHQ-led campaigns, ensuring content aligns with regional brand objectives and local market needs. You will define audiences, messaging and formats, and create clear briefs for the Production Center. You will collaborate with regional and local stakeholders to identify opportunities based on trends, insights and platform developments to