Social & Community Manager

This role will be responsible for developing and executing social media strategies and community engagement initiatives to enhance brand presence, foster positive relationships with customers, and drive community growth at CHARLES & KEITH. The ideal candidate is a creative and strategic thinker with a passion for social media, community building, and brand advocacy.

Job Responsibilities

• Manage the Social & Community team by evaluating prospective ideas, identifying areas for improvement, proposing new projects, and effectively presenting these proposals to senior stakeholders.
• Lead the overall management of the Social & Community team and ensure effective day-to-day operations, including overseeing resourcing, defining the scope of work within the team, considering potential re-shuffling of manpower, and conducting performance and progression appraisals.
• Define and track key performance indicators (Sales Uplift and Growth, Traffic, Engagement and Conversion) for channels and campaigns based on benchmarks and reporting metrics to key internal and external teams.
• Effectively manage the team to ensure the timely delivery of work at a high standard and resolve any potential workflow roadblocks by coordinating with relevant stakeholders.
• Manage and set the overall budget for all expenditures relating to Social & Community on a global scale, providing support to individual countries.

Social Media

• Spearhead the strategy for the grassroots creators' approach to ensure scalability and drive conversions, negotiating fair rates for content and ensure the relevant agreements are in place.
• Develop campaigns and activations, and execute end-to-end social activations in collaboration with various teams, including ECommerce Marketing, Creative Contents, Digital Strategy and Digital Merchandising.
• Develop ideas and insights based on social media trends, social listening, and analytics to enhance channel engagement rate, content engagement rate, and organic reach.
• Conduct in-depth market research and analysis to drive initiatives with influencers, our own customers, and on social commerce platforms, specifically TikTok, as well as on Facebook, Instagram, and YouTube, with the aim to increase click-through rate and base growth.
• Define and optimize the channel and content strategy to enhance our brand reach and foster follower growth.
• Analyze the performance of monetized social channels and content, aligning with overall objectives and business goals, and identify successes and areas for improvement.
• Manage varying budgets and commission content, ensuring alignment with channel requirements and industry benchmarks.
• Drive the center of excellence towards the country through localized proposals, channel management, operational guidelines, SOPs, and workflows, while simultaneously identifying opportunities that align with the Company’s objectives for localization.
• Collaborate with various teams, including agencies, International Marketing, Creative Contents, Performance Marketing, and Global PR, to define and manage the social strategy across global platforms.
• Recommend tools that align with the business unit, facilitating end-to-end production while guiding various teams and external partners, including Performance Marketing.

Community

• Lead and inspire the team through daily guidance and mentorship to deliver a world-class Ambassadorship Program and Community Events & Experiences globally
• Adopts a data-driven approach towards community efforts across strategy, budget, activations, and performance analysis to ensure prompt and effective optimisation and collaboration across functions.
• Develop strategic partnerships with both external and internal parties (i.e. KOLs, KOCs and other members of the community) via community program to drive effective ROI through engagement, awareness, UGC and base growth
• Work closely with Marketing Teams or other relevant teams to deliver best-in-class activations and campaigns to increase our profile and credibility among creators of all stages
• Develop day-to-day operations, reporting and guidance across HQ and the regions into best-in-class standards and excellence to aid the expansion and rollout of community ambassadorship program globally
• Support in the development of stronger collaboration across all entities in digital aspects- cross-functionally and internally, to improve the understanding of the overall guidelines and approach for our community program
• Stay abreast with industry trends and happenings and social trends, to innovate, adapt and evolve accordingly.
• Collaborate with Marketing and PR Teams to create exciting and engaging community events and experiences

Job Requirements

• Possess a Degree in Marketing, Mass Communication or in any relevant field.
• Minimum 5-7 years of experience in digital, social media or marketing.
• Prior experience in fashion industry would be preferred.
• Demonstrated strong team leadership with successful business partnering experience across cross-functional departments.
• Strong leadership skills.
• Strong at planning, organizing, controlling and prioritizing skill.
• Capable of working in a fast-paced environment.
• Proficiency in English, with strong copy vetting and writing skills.
• Knowledge of social media platforms and understanding of Influencer marketing.
• Proficiency with Google analytics.
• Good team player with pleasant disposition and excellent interpersonal skills.
• Proven track record in data, analytics, and reporting.