Sleep App Digital Product Manager - Growth & Strategy

Easmed Pte Ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Easmed Pte Ltd. is seeking a Digital Product Manager for the Sleep Segment to lead end-to-end development and strategic management of a new digital app.

You will drive its shift to digital engagement across Southeast Asia, coordinating with sales, marketing, and business development teams to boost user adoption and business growth. You will oversee product lifecycle management, prioritize features, monetize effectively, and align with regional goals while tracking ROI and KPIs.

Qualifications

• Degree in Digital Marketing, Marketing, Computer Science, or related field.
• 8+ years of marketing and/or product management experience with proven digital product development (apps).
• Experience with Go-To-Market planning and implementation in Southeast Asia.

Responsibilities

• Define, drive, and implement the overall product strategy for the new app.
• Lead the app development lifecycle with engineering and design teams.
• Drive the app's brand strategy and user positioning; design and execute launch campaigns.
• Translate strategic business goals into regional app engagement and monetization targets.
• Monitor competitors and customer demand to identify new app features and opportunities.
• Identify and implement new technologies to enhance user experience and outcomes.
• Oversee training for sales, marketing, and clinical staff on app features; support customers regionally.
• Manage suppliers and partners involved in app development and maintenance with favorable margins.

Skills

Digital marketing

Product management

Go-To-Market

Data analysis

Education

Bachelor's degree in Digital Marketing/Marketing/CS

Job description

Easmed Pte Ltd. is seeking a Digital Product Manager for the Sleep Segment to lead end-to-end development and strategic management of a new digital app.

You will drive its shift to digital engagement across Southeast Asia, coordinating with sales, marketing, and business development teams to boost user adoption and business growth. You will oversee product lifecycle management, prioritize features, monetize effectively, and align with regional goals while tracking ROI and KPIs.