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A leading advertising tools company is seeking a Southeast Asia Content Team Leader to manage a team in creating automotive short video content. This role involves building partnerships with KOLs, developing market-specific strategies, and establishing a Multi-Channel Network for content distribution. The ideal candidate will have a strong background in content management, leadership, and fluency in Mandarin and a major Southeast Asian language, with a passion for automotive content.
# Southeast Asia Content Team Leader
## Company Overview
We are a leading advertising tools product company, committed to providing innovative solutions for businesses and brands worldwide. Our mission is to drive engagement and growth through cutting-edge technology and creative content strategies. As we expand our presence in Southeast Asia, we are seeking a dynamic and experienced individual to lead our content team in this vibrant and fast-growing region.
## Position: Southeast Asia Content Team Leader
### Location: Singapore or Malaysia
### Job Description
We are looking for a highly motivated and visionary leader to head our Southeast Asia content team. The ideal candidate will be responsible for building and managing a team focused on creating engaging automotive short video content. Additionally, this role involves signing key opinion leaders (KOLs) and establishing a robust MCN (Multi-Channel Network) to amplify our content reach and impact.
### Key Responsibilities
- **Team Building and Management**: Oversee the recruitment, training, and development of a high-performing content team specializing in automotive short videos. Foster a collaborative and creative work environment that encourages innovation and excellence.
- **Content Strategy Development**: Develop and implement a content strategy tailored to the Southeast Asia market, ensuring it aligns with the company's overall goals and brand identity. Stay updated on the latest trends in automotive content and digital media to keep our offerings fresh and relevant.
- **KOL Engagement and Management**: Identify, negotiate, and sign partnerships with influential KOLs in the automotive space. Build strong relationships with these influencers to create authentic and impactful content that resonates with our target audience.
- **MCN Establishment and Growth**: Lead the formation and expansion of our MCN, focusing on content aggregation, distribution, and monetization. Collaborate with various stakeholders to optimize the network's performance and maximize its potential.
- **Performance Monitoring and Optimization**: Set clear performance metrics for the content team and KOL collaborations. Regularly analyze data to assess the effectiveness of our content strategies and make data-driven decisions to drive continuous improvement.
- **Cross-Functional Collaboration**: Work closely with other departments, such as marketing, sales, and product development, to ensure seamless integration of content initiatives across the company. Represent the content team in regional and global meetings, sharing insights and best practices.
### Requirements
- **Experience**: At least 5 years of experience in content management, preferably in the automotive or digital media industry. Proven track record in building and leading successful content teams.
- **Knowledge**: Deep understanding of the Southeast Asia market, including cultural nuances, consumer behavior, and digital media trends. Familiarity with automotive content creation, including scripting, filming, and editing.
- **Skills**: Strong leadership and team management skills, with the ability to inspire and motivate a diverse group of professionals. Excellent negotiation and relationship-building abilities, particularly in the context of KOL partnerships. Proficiency in data analysis and the ability to use insights to inform content strategies.
- **Language**: Fluency in Mandarin and at least one major Southeast Asian language (e.g., English, Malay, or Bahasa Indonesia) is preferred. Strong communication skills, both written and verbal, are essential.
- **Location**: Willingness to be based in Singapore or Malaysia, with the ability to travel within the region as needed.
### What We Offer
- **Competitive Compensation**: A lucrative salary package that reflects your experience and expertise.
- **Professional Growth**: Opportunities for career advancement and personal development within a dynamic and growing company.
- **Innovative Environment**: A fast-paced and creative work atmosphere where your ideas and contributions will be valued.
- **Global Exposure**: The chance to work with a global team and contribute to the company's international success.
If you are passionate about automotive content, thrive in a dynamic environment, and have the skills and experience to drive our content initiatives forward, we would love to hear from you. Join us as we shape the future of automotive content in Southeast Asia!
We look forward to your application!