[SG] Social Media Content Creator

Doctor Anywhere Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

Doctor Anywhere Pte Ltd is seeking a creative Social Media Content Creator to join our Marketing team in Singapore. You will craft compelling content across Instagram, TikTok, Facebook, LinkedIn and YouTube to educate, engage, and grow our community.

Based at Alexandra Rd, you will own content calendars, develop concepts, collaborate with design, product, clinical and partnerships, and apply AI-powered tools while keeping our brand voice.

Qualifications

• Demonstrated experience in social media content creation – portfolio or social handles required.
• Proficiency in design and video editing tools such as Canva, Adobe Creative Suite, CapCut.
• Familiarity with AI content tools (ChatGPT, Midjourney, RunwayML) and responsible use for healthcare storytelling.
• Strong copywriting with adaptable tone across platforms.
• Good understanding of social media analytics and reporting tools (Meta Business Suite, TikTok Analytics, Sprout Social).
• Organised and able to manage multiple projects and deadlines.
• A genuine interest in health, wellness, or healthcare.
• A start-up attitude; ownership and comfort with ambiguity.

Responsibilities

• Plan, create, and publish high-quality content across platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Develop and manage a monthly content calendar aligned to marketing campaigns, product launches, and seasonal moments.
• Conceptualise and execute creative ideas that drive brand awareness, community engagement, and follower growth.
• Stay on top of social media trends, platform algorithm updates, and content best practices – and apply them proactively.
• Monitor and analyse content performance metrics; produce regular reports with actionable insights.
• Leverage AI-powered tools to speed up ideation and content production - while maintaining brand voice and quality.
• Collaborate with internal stakeholders to source content and ensure brand consistency.
• Manage community engagement - respond to comments and DMs in a timely and on-brand manner.
• Support influencer and creator partnerships where required.

Skills

Social media content creation

Copywriting

Adapt tone across platforms

Organised / multi-project management

Startup mindset

Ambiguity tolerance

Interest in health and wellness

Education

Diploma or Degree in Mass Communications / Marketing / Media Studies

Tools

Canva

Adobe Creative Suite

CapCut

ChatGPT

Midjourney

RunwayML

Job description

About the team

Our Marketing team is the heartbeat that connects Doctor Anywhere's vision to the people we serve. We keep a sharp pulse on the market, transforming insights into strategies that ensure the right solutions reach the right people at the right time. Beyond awareness, we shape trust, spark engagement, and drive growth that powers the company forward. There's never a boring day in Marketing! Each day is an opportunity to redefine how healthcare is experienced—and to leave a lasting impact on our customers, our brand, and the business.

About the role

We are looking for a creative and driven Social Media Content Creator to join our Marketing team. In this role, you will be responsible for producing compelling content across our social media channels - crafting stories that educate, engage, and grow our community. This is a great opportunity for a motivated individual who has hands-on content creation experience and a passion for health and wellness communication.

The role is based at Alexandra Rd, Singapore

A summary of the key responsibilities are as follows:

• Plan, create, and publish high-quality content (copy, graphics, short-form video) across platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube.
• Develop and manage a monthly content calendar aligned to marketing campaigns, product launches, and seasonal moments.
• Conceptualise and execute creative ideas that drive brand awareness, community engagement, and follower growth.
• Stay on top of social media trends, platform algorithm updates, and content best practices - and apply them proactively.
• Monitor and analyse content performance metrics; produce regular reports with actionable insights.
• Leverage AI-powered tools (e.g. generative AI for copy, image, and video) to speed up ideation and content production - while maintaining brand voice and quality.
• Collaborate with internal stakeholders (design, product, clinical, partnerships) to source content and ensure brand consistency.
• Manage community engagement - respond to comments and DMs in a timely and on-brand manner.
• Support influencer and creator partnerships where required.

About you

• Diploma or Degree in Mass Communications, Marketing, Media Studies, or a related field.
• Demonstrated experience in social media content creation - portfolio or social handles required (fresh graduates welcome if experience is evident).
• Proficiency in design and video editing tools such as Canva, Adobe Creative Suite, CapCut, or equivalent.
• Familiarity with or a genuine interest in AI content tools (e.g. ChatGPT, Midjourney, RunwayML, or equivalent) and a curiosity for how AI can be applied responsibly to elevate healthcare storytelling is a plus
• Strong copywriting skills with the ability to adapt tone and voice across different platforms and audiences.
• Good understanding of social media analytics and reporting tools (e.g. Meta Business Suite, TikTok Analytics, Sprout Social).
• Organised, proactive, and able to manage multiple projects and deadlines simultaneously.
• A genuine interest in health, wellness, or healthcare is a plus.
• A start-up attitude - you take full ownership of things that you do, willing to go out of your comfort zones and take on new challenges.
• Comfortable with ambiguity and flexible to learn new things - we’re not done growing, and heading into uncharted territories is part of the fun!

About Doctor Anywhere

Doctor Anywhere (DA) is a regional tech-enabled, omnichannel healthcare provider delivering care to 3 million users across 6 countries in Southeast Asia. Founded in 2017 with a mission to make healthcare simple, accessible, and efficient for all, DA leverages technology to enable individuals towards preventive, long-term health via holistic offerings including our telehealth app, physical clinics and pharmacies, mental wellness, specialist consults, and also an online health & wellness marketplace for supplements, healthy snacks, home-based health screening and vaccinations.

DA’s goal is to build a regional digital healthcare ecosystem, advanced by the 3,000 GPs and specialists within our regional network, over 1,000 corporate organizations, and 25 regional insurers we work with. Grounded in our motto "Keep Going, Keep Growing", our team strives towards excellence, with innovation and collaboration at our core, and values diversity in perspectives brought by every member. Join us in our mission to transform Southeast Asia’s healthcare future!