SEO Specialist, Singapore (Remote)

Bjak; Singapore; Remote; SGD 60,000 - 80,000; Full time

Job summary

Bjak, a leader in financial technology, is seeking an SEO Specialist to enhance organic traffic across search platforms. This role entails developing and executing comprehensive SEO strategies while collaborating with various teams. Ideal candidates will have a strong digital marketing background and substantial experience in SEO, GEO, and AEO practices, contributing to our mission of providing access to sustainable financial services in ASEAN.

Benefits

Competitive salary

Great career development opportunities

Casual work attire

International work environment

Qualifications

• 3+ years experience in SEO, with knowledge of GEO and AEO.
• Experience with geo-targeted strategies and multi-language websites.
• Proficient in SEO tools and principles of website optimization.

Responsibilities

• Develop and implement SEO strategies to improve rankings.
• Perform keyword research and site audits to find improvement areas.
• Optimize site structure and on-page elements for better visibility.

Skills

Technical SEO

Analytical Skills

Problem Solving

Keyword Research

Communication

Education

Bachelor's degree in Digital Marketing

Tools

Google Analytics

SEMrush

Ahrefs

Search Console

Screaming Frog

Job description

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About Us

Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, Bjak.my, helps millions find the insurance policy with the best value and highest coverage for them.

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

We are seeking an experienced and passionate SEO Specialist to drive organic traffic and visibility across search platforms. In this role, you will be responsible for planning, implementing, and optimizing SEO, GEO (Geotargeting), and AEO (Answer Engine Optimization) strategies. You will work closely with cross-functional teams to ensure the brand maintains a strong online presence and delivers high-quality traffic, leads, and conversions.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic rankings across global and localized markets
• Perform keyword research, site audits, and competitive analyses to identify opportunities and areas for improvement
• Optimize site structure, on-page elements, and metadata for both general and geo-targeted searches
• Build and execute strategies for GEO optimization, including managing site structure, localized content, and listings for multi-location or global markets
• Leverage AEO (Answer Engine Optimization) to optimize site content for featured snippets, voice search, and "People Also Ask" sections
• Monitor, analyze, and report on site traffic, keyword rankings, and conversion metrics using tools like Google Analytics, Ahrefs, SEMrush, and Search Console
• Stay updated with the latest search engine algorithm changes, SEO trends, and best practices across markets
• Collaborate with marketing, and engineering teams to implement site improvements and optimize the user experience for search
• Identify and resolve technical SEO issues, including site crawlability, page load speed, mobile responsiveness, and structured data
• Support marketing campaigns by providing SEO insights and recommendations
  
  

Requirements

• Bachelor's degree in Digital Marketing, Digital Web Technology, or related field
• 3+ years of experience in SEO, with strong knowledge of GEO and AEO best practices
• Proficient in using SEO tools such as Google Analytics, SEMrush, Ahrefs, Screaming Frog, and Search Console
• Strong understanding of technical SEo, site architecture, structured data, and on-page optimization
• Experience with geo-targeted strategies for multi-regional or multi language websites
• Excellent analytical, problem solving, and communication skills
• Ability to work independently and collaborate effectively across departments
• Up-to-date knowledge of the latest search engine trends and Goole algorithm changes
• Experience with content management systems (CMS) like WordPress, shopify
  
  

Nice to have

• Proficiency in HTML, CSS, and JavaScript as they related to SEO
• GA4, GTM, Looker Studio, and ETLs
• Advanced HTML, CSS, JavaScript, and PHP
• Strategic working knowledge of Google Ads, Meta Ads, Organic Social, Remarketing, Email Marketing, Brand, UX, Web Design, Web Development, Copywriting, and Graphic Design
• Experience developing AI automations and building AI agents
  
  

Benefits

• Be a part of the future of finance technology and the no.1 company in the industry!
• Fast moving, challenging and unique business problems
• International work environment and flat organization
• Great career development opportunities in a growing company
• Competitive salary
• Casual work attire

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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