SEO Specialist (Institute)

OOM PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading institute in Singapore seeks a dedicated SEO Specialist to spearhead their in-house SEO initiatives. This role involves optimizing content for various platforms, improving lead conversion rates, conducting audits, and collaborating closely with content teams. The ideal candidate will have a strong background in SEO and a passion for emerging trends in digital marketing.

Qualifications

• 1-3 years of practical SEO experience, ideally in an in-house or agency environment.
• Comfortable using various SEO tools and methodologies.
• Strong organisational skills and attention to detail.

Responsibilities

• Conduct keyword research and competitor analysis to identify opportunities.
• Optimise website content and manage blog calendars.
• Perform regular technical SEO audits and monitor performance metrics.

Skills

Keyword Research

Content Optimisation

Technical SEO

On-Page SEO

Off-Page SEO

Analytical Skills

Content Strategy

SEO Tools Proficiency

CRO Concepts

Education

Bachelor Degree in Marketing

Bachelor Degree in Communications

Tools

GA4

Google Search Console

Ahrefs

SEMrush

Screaming Frog

Job description

Job Overview:

OOm Institute is looking for a dedicated and capable SEO Specialist to manage our in-house SEO efforts and support the long-term growth of our organic presence. This role will be responsible for managing the Institute’s SEO health across on-page, off-page, and technical areas, as well as ensuring our content is optimised for both traditional search engines and emerging AI-powered platforms such as Google AIO, Bing AI, and ChatGPT.

The role also plays a key part in driving lead generation by identifying ways to improve organic conversion rates across website pages, not just traffic acquisition. The ideal candidate brings hands-on SEO experience, a strong interest in content strategy, and is excited to grow with the team while taking ownership of the SEO function in a collaborative environment.

Key Responsibilities:

• Conduct keyword research and competitor analysis to identify SEO and content opportunities
• Optimise website content, metadata, site structure, and internal linking to improve search visibility
• Manage the monthly blog content calendar, working closely with writers to ensure content aligns with SEO goals
• Support the creation of SEO-friendly content through structured briefs, outlines, and content direction
• Identify opportunities to improve lead conversion rates on high-traffic SEO pages (e.g. copy, layout, CTAs, user journey)
• Perform regular technical SEO audits and work with developers to address issues that impact performance
• Monitor and report on SEO performance using tools such as GA4, Google Search Console, Ahrefs, or SE Ranking
• Stay up to date with changes in search algorithms and AI-powered discovery trends (e.g. AIO, ChatGPT, Bing Chat)
• Conduct outreach and manage off-page strategies, including securing backlinks from high-authority or niche-relevant websites

Key Qualifications:

• Bachelor Degree in Marketing, Communications or related field
• 1-3 years of practical SEO experience, ideally in an in-house or agency environment
• Solid understanding of on-page, off-page, and technical SEO fundamentals
• Hands-on experience with keyword research, site audits, and content optimisation
• Comfortable using SEO tools such as GA4, Google Search Console, Ahrefs, SEMrush, or Screaming Frog
• Familiarity with content marketing principles, with experience managing or contributing to blog calendars
• Familiarity with CRO concepts and tools (e.g. A/B testing platforms, Hotjar, GTM)
• Demonstrated ability to identify SEO landing page improvements that lead to higher lead conversion or form fill rates
• Interest or working knowledge of emerging AI search behaviours (Google AIO, Bing AI, ChatGPT search)
• Experience using generative AI tools to support SEO or content tasks is a plus
• Strong organisational skills, attention to detail, and the ability to work independently and cross-functionally
• A proactive, growth-oriented mindset with a willingness to learn and adapt