SEO & GEO Lead

Verz Design Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Verz Design Pte Ltd in Singapore seeks an experienced SEO & GEO Lead to steer our SEO/GEO practice and grow our capabilities in GEO and AI-driven search. You will lead the SEO/GEO team, guide strategies across a diverse client portfolio, and support campaigns and client retention.

You will also shape our GEO/AEO capabilities with strategic insight, analytics, and cross-functional collaboration with Digital Marketing Account Managers, Paid Media, Content, and Web Development teams.

Qualifications

• Minimum 5 years hands-on SEO experience across multiple clients/industries.
• Strong strategic and technical SEO expertise: crawlability, indexation, site architecture, redirects, structured data.
• Proven experience leading and mentoring an SEO/GEOS team.
• Hands-on exposure to GEO, AEO, AI Search Optimisation or AI visibility initiatives is advantageous.
• Proactive data-driven, commercially aware and comfortable evolving with search and AI platforms.

Responsibilities

• Lead and review SEO/GEO strategies across multiple clients and website types.
• Provide senior guidance on technical SEO, on-page optimization, content strategy and authority building.
• Diagnose underperforming campaigns and guide optimization and recovery strategies.
• Guide GEO/AEO strategies including prompt research, AI visibility, and content optimization.
• Build a scalable SEO/GEO portfolio with strong campaign quality and client value.

Skills

SEO leadership

GEO expertise

Team leadership

Client facing

Analytical thinking

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

GA4

Screaming Frog

Semrush

Ahrefs

Google Search Console

Job description

AboutUs

VerzDesignPteLtdisaleadingwebdesignanddigitalmarketingagencyinSingapore,helpingbusinessesgrowthroughintegratedstrategiesacrossSEO,GenerativeEngineOptimisation(GEO),PaidMedia,EmailMarketing,ContentMarketingandWebDevelopment.

AssearchevolvesbeyondtraditionalsearchenginesintoAI-powereddiscoveryandgenerativesearch,wearestrengtheningourcapabilitiesacrossbothSEOandGEO.

WearelookingforanexperiencedSEO&GEOLeadtoleadourSEO/GEOteam,strengthenourestablishedSEOpractice,andcontributetothecontinueddevelopmentofourGEOandAISearchcapabilities.

JobSummary

AstheSEO&GEOLead,youwillowntheoverallquality,strategicdirectionanddevelopmentofVerz’sSEO/GEOpractice.

YouwillleadanddeveloptheSEO/GEOteam,overseestrategiesacrossadiverseclientportfolio,supportcomplexandunderperformingcampaigns,workcloselywithDigitalMarketingAccountManagers,andcontributetoclientretention,accountgrowthandnewbusinessopportunities.

YouwillalsoplayanimportantroleinevolvingourGEOandAISearchcapabilitiesassearchbehaviourandcontinuetochange.

ThisisaleadershiprolerequiringstrongstrategicandtechnicalSEOexpertise,peopleleadership,client-facingability,analyticalthinkingandcommercialjudgement.Hands-onGEO/AEOexperienceispreferred,butextensiveyearsofformalGEOexperiencearenotrequired.

KeyResponsibilities

SEO&GEOStrategy

• LeadandreviewSEO/GEOstrategiesacrossmultipleclients,industriesandwebsitetypes.


• ProvideseniorguidanceacrosstechnicalSEO,on-pageoptimisation,contentstrategy,searchintent,internallinking,authoritybuildingandcomplexwebsiteissues.


• Diagnoseunderperformingcampaignsandguideclearoptimisationandrecoverystrategies.


• GuideGEO/AEOstrategiescoveringpromptresearch,AIvisibility,citation/sourceanalysis,contentoptimisation,entities,topicalauthorityandthird-partysignals.


• SetstrategicprioritiesandqualitystandardsacrosstheSEO/GEOclientportfolio.


• Evaluateemergingsearchtechnologies,AIplatformsandtools,andtranslaterelevantdevelopmentsintopracticalstrategiesfortheteamandclients.

TeamLeadership&Development

• Lead,mentoranddevelopSEO/GEOSpecialists,Coordinatorsandjuniorteammembers.


• Setclearpriorities,responsibilities,accountabilityandqualityexpectations.


• Reviewstrategies,auditsandrecommendationswhilecoachingteammemberstowardsstrongersolutionsratherthansimplytakingoverexecution.


• Identifycapabilityandknowledgegapsanddeveloprelevanttraining,documentationandknowledge-sharinginitiatives.


• Supportrecruitment,onboarding,performancedevelopmentandresourceplanning.


• Buildscalableteamcapabilitiesandreducedependencyonindividualteammembers.

Client&CampaignLeadership

• WorkcloselywithDigitalMarketingAccountManagerstoensureSEO/GEOstrategiessupportclients’broaderbusinessandmarketingobjectives.


• ActastheseniorSEO/GEOsubject-matterexpertforstrategicaccounts,escalationsandcomplexcampaignchallenges.


• ParticipateinclientreviewsandstrategicdiscussionswhereseniorSEO/GEOexpertiseisrequired.


• Monitoroverallportfolioperformanceandproactivelyidentifyrisks,opportunitiesandareasrequiringintervention.


• Ensurecampaignreportingprovidesmeaningfulinsights,businesscontextandclearnextsteps.


• Drivestrongclientsatisfaction,retentionandrenewalsbyworkingwithAccountManagerstoidentifyperformancerisksandlong-termaccountgrowthopportunities.

Business,ServiceDevelopment&Innovation

• SupportstrategicSEO/GEOpitches,auditsandproposalsforprospectiveclients.


• IdentifyopportunitiestogrowtheSEO/GEOportfoliothroughrenewals,GEOadoption,accountexpansionandrelevantcross-serviceopportunities.


• DevelopandimproveSEO/GEOmethodologies,servicepackages,SOPs,workflowsandqualitystandards.


• EvaluateandtestnewSEO,GEO,AIvisibility,analyticsandautomationtoolstoimprovecampaignperformanceandteamefficiency.


• StayupdatedonsearchengineandAIdevelopments,andtranslaterelevantchangesintopracticalstrategies,trainingandprocesses.


• DrivecontinuousimprovementofVerz’sownSEO/GEOvisibility,authorityandqualifiedinboundleadgeneration.

WhatSuccessLooksLike

• Strengthenclientretention,satisfactionandlong-termaccountgrowth.


• DelivermeasurableSEO/GEOimprovementsalignedwithclients’visibility,qualifiedtraffic,leads,conversionsandbroaderbusinessobjectives.


• GrowtheSEO/GEOportfoliothroughrenewals,GEOadoption,accountexpansionandstrategicsupportfornewopportunities.


• Buildahigh-performingSEO/GEOteamwithstrongcampaignquality,accountability,technicalcapabilityandstrategicthinking.


• Proactivelyimproveunderperformingcampaignsandoverallportfoliohealth.


• StrengthenVerz’sownSEOandGEOperformance,contributingtogreatermarketauthority,AI/searchvisibilityandqualifiedinboundleads.


• ContinuouslyimproveourSEO/GEOmethodologies,tools,processesandservicecapabilitiesassearchandAIplatformsevolve.

Qualifications

• Minimum5yearsofhands-onSEOexperience,preferablyacrossmultipleclients,industriesorcomplexwebsites.


• StrongstrategicandtechnicalSEOexpertiseacrosscrawlability,indexation,sitearchitecture,redirects,structureddata,CoreWebVitals,migrations,on-pageSEO,contentstrategyandauthoritybuilding.


• Provenexperienceleading,mentoringormanaginganSEO/searchteam.


• Hands-onexposuretoGEO,AEO,AISearchOptimisationorAIvisibilityinitiativesispreferred.


• Practicalunderstandingofpromptstrategy,AIvisibility,citation/sourceanalysis,AI-orientedcontentoptimisationandrelevantmonitoringtoolsisadvantageous.


• StrongknowledgeofGA4,GoogleSearchConsole,ScreamingFrog,SEMrush,Ahrefs,orequivalentplatforms.


• StronganalyticalskillswiththeabilitytoconnectSEO/GEOperformancemetricstobroaderclientbusinessandmarketingobjectives.


• Abilitytodiagnoseperformanceissues,challengeexistingstrategiesandrecommendclear,practicalsolutions.


• Strongclient-facing,presentation,communicationandstakeholder-managementskills.


• Agencyormulti-clientexperienceisstronglypreferred.


• Experiencesupportingpitches,proposalsandstrategicclientdiscussionsisadvantageous.


• Proactive,data-driven,commerciallyawareandcomfortableadaptingassearchandAIplatformsevolve.


• Bachelor’sdegreeinMarketing,Business,Communicationsorarelateddisciplineispreferred.

WhyJoinUs?

• LeadthegrowthofVerz'sestablishedSEOpracticeandemergingGEOcapabilities.


• WorkwithdiverseSingaporeandregionalclientsacrossmultipleindustries.


• BuildexpertiseattheintersectionofSEO,GEO,AISearch,content,technicaloptimisation,anddigitalauthority.


• PlayanactiveroleindevelopingnewGEOmethodologies,tools,processes,andservices.


• LeadanddevelopagrowingSEO/GEOteam.


• CollaboratewithspecialistsacrossPaidMedia,EmailMarketing,Content,PR,andWebDevelopment.


• OpportunitiesforprogressionintobroaderSearch,AI,andDigitalMarketingleadershiproles.


• Competitiveremunerationbasedonexperienceandqualifications.