SEO Content Writer

Maker Lab; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading marketing agency, Maker Lab, is seeking an SEO Content Writer to create engaging content that drives traffic and boosts SEO growth. Ideal candidates will have a strong background in content management, strategic thinking, and excellent writing skills. Join a dynamic team and make a significant impact in the finance sector.

Qualifications

• Minimum of 4 years of hands-on experience in SEO content management.
• Excellent writing and grammar skills.
• Ability to thrive in a fast-paced, startup environment.

Responsibilities

• Developing and implementing SEO-focused content strategies.
• Producing high-quality, engaging content.
• Managing editorial calendars and content schedules.

Skills

Project Management

Writing

SEO Best Practices

Strategic Thinking

Content Creation

Interpersonal Skills

Tools

Content Management Systems

Google Analytics

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

SEO Content Writer

(1 Year Contract)

Maker Lab supports clients across technology, entertainment, financial services and the payments industry. We’re looking for dynamic individuals to join our team and support our amazing clients in the finance industry.

As an SEO Content Writer, you'll be responsible for crafting engaging and informative content to attract traffic to our clients’ websites and boost their rankings. Your main goal will be to drive content production to improve SEO growth while ensuring the content remains interesting, compelling for readers, and adheres to brand guidelines.

You'll work alongside the Growth Marketing and Content teams to identify trending topics and develop content aligned with our business goals. You should have project management skills, be proficient with words, understand SEO best practices, and be able to work independently or as part of a team. Strategic thinking and balancing SEO needs with brand goals are essential. If you're a creative thinker who loves writing and digital marketing, this could be your ideal role.

Responsibilities include:

• Developing and implementing SEO-focused content strategies to drive business goals and engage target audiences through blog posts and marketing materials.
• Producing high-quality, engaging content that balances SEO best practices with a reader-first approach.
• Collaborating with design, product marketing, and other teams to ensure content consistency and brand voice.
• Staying updated on the latest SEO and digital marketing trends.
• Ensuring content accuracy, error-free quality, and alignment with brand messaging.
• Managing editorial calendars and content schedules.
• Providing guidance to junior writers and freelancers.
• Fact-checking, reviewing for spelling and grammar, and maintaining editorial standards.
• Supporting content publishing via Content Management Systems.
• Meeting deadlines and content goals while maintaining quality standards.
• Utilising AI tools to enhance content creation and optimisation.
• Refining workflows for content planning and creation.
• Identifying opportunities to improve content quality and user engagement.
• Collaborating with SEO and Growth Marketing teams to increase blog traffic and meet targets.
• Embodies the Airwallex brand voice, tone, and style in all content.
• Analyzing content performance to inform continuous improvement.

Candidate requirements:

• Minimum of 4 years of hands-on experience in SEO content management.
• Excellent writing and grammar skills.
• Experience managing content marketing projects and coordinating with multiple stakeholders globally.
• Strong interpersonal and communication skills for collaboration with clients, designers, and developers.
• Experience with content management systems.
• Understanding of website traffic and engagement metrics, including Google Analytics.
• Ability to thrive in a fast-paced, startup environment, embracing ambiguity and growth.
• Exceptional English communication skills; fluency in another Asian language is a plus for APAC projects.

Please note: Due to high application volume, only successful candidates will be contacted. By submitting your application, you consent to data collection and use by the Maker Lab team, in accordance with the Personal Data Protection Act 2012.