SENIOR WEB DESIGNER

BW MOTORSPORTS PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading company in the motorsports sector is seeking a Web Developer to enhance their online presence. The position involves optimizing user experience, managing WordPress functionalities, and leading graphic design projects. This role offers an opportunity to impact marketing strategies through innovative web solutions and compelling visual content.

Qualifications

• Proven experience in WordPress management and website optimization.
• Strong understanding of web design principles and UX strategies.
• Familiarity with graphic design tools like Adobe Creative Suite is a plus.

Responsibilities

• Manage and optimize website flow and user experience.
• Develop high-converting landing pages with lead capture elements.
• Lead graphic design output for digital platforms.

Skills

User Experience

Website Optimization

Lead Generation

WordPress Management

Graphic Design

Education

Degree in Computer Science or related field

Job description

Website Flow, User Experience & Lead Generation:

• Design and optimize website flow to create seamless user journeys that enhance engagement and maximize conversions.
• Develop high-converting landing pages, incorporating lead capture forms, CTAs, and multimedia elements to support lead generation efforts.
• Use data-driven tools such as heat maps and Google Analytics to assess and improve user experience and lead generation.

WordPress Development & Management:

• Manage WordPress plugins: Install, configure, and troubleshoot a variety of WordPress plugins to ensure smooth website functionality and compatibility with existing systems.
• Website configuration: Set up and optimize cache plugins (e.g., WP Rocket, W3 Total Cache) to improve website performance, load times, and user experience.
• Server hosting and domain management: Oversee server hosting, DNS settings, and domain management (e.g., cPanel, Cloudflare), ensuring website performance, uptime, and security.
• Troubleshooting: Resolve technical issues related to WordPress themes, plugins, and hosting to minimize downtime and ensure smooth operation.
• Security management: Implement WordPress security best practices, including managing backups, SSL certificates, firewalls, and security plugins.

Graphic Design & Branding:

• Lead the creation of visually compelling graphics, banners, and digital assets for the website and other digital platforms.
• Ensure all designs are aligned with the brand’s identity, creating a cohesive and impactful visual presence across the website and landing pages.
• Collaborate with the marketing teams to ensure that all visual content supports the overall brand strategy and goals.