Senior / Trade Marketing Specialist

DFI Retail Group; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading global chain is seeking a Brand Champion to drive Always-On Advertising & Promotions campaigns across various platforms, including social media and the 7-Eleven app. The role requires strong project management skills, collaboration, and creativity in content creation, ideal for a marketing professional with retail or FMCG experience. You'll strategize influencer engagements and ensure effective execution at store levels to maximize brand visibility.

Qualifications

• 3 years marketing experience in retail or FMCG preferred.
• Experience in loyalty apps is a plus.
• Passion for 360 campaign planning and events management.

Responsibilities

• Collaborate with teams to drive advertising and promotions campaigns.
• Partner with commercial team for influencer engagements.
• Monitor social media trends and translate insights into action.
• Create engaging social media content.
• Collaborate with stores for campaign execution.

Skills

Project Management

Collaboration

Social Media Monitoring

Content Creation

Education

Diploma or Degree in Business or Marketing

Job description

About Us

A leading global chain of one-stop convenience stores, 7-Eleven offers innovative, convenient products and services to customers all day, every day in Hong Kong, Macau, Singapore, and Guangdong Province in mainland China. From ready-to-eat snacks and meals and imported snacks, to utility bill payments, top-up services, local and outbound sim cards, parcel pick-up and return, e-Payments and e-Wallet services. 7-Eleven’s products and services range ensures that customer service is always at the heart of every one of its branches.

This role requires excellent time and project management and can work well under tight timelines. Being able to work with multiple stakeholders at once and is comfortable with presentation and discussion in a relatively big group. This individual will get the opportunity to learn how to support a omnichannel business with close to 500 stores island wide and 7-eleven app.

The Role

• Be the Brand Champion: Collaborate with internal teams and external partners to drive Always-On Advertising & Promotions (A&P) campaigns—bringing our brand to life through engaging in-store displays (POSMs) and digital content across platforms, including social media and the 7-Eleven app.

• Lead the Buzz: Partner with our commercial team to strategize and execute influencer (KOL) engagements for new product launches, ensuring maximum visibility and impact.

• Stay Ahead of the Curve: Monitor social media trends, customer sentiments, and competitor activities. Translate insights into actionable strategies to keep our brand relevant, responsive, and on the pulse of the market.

• Create Viral-Worthy Content: Conceptualize, shoot, and edit engaging social media reels. Tap into trending formats and viral moments to craft content that resonates and drives engagement.

• Empower Store-Level Impact: Collaborate with stores to ensure enthusiastic participation and optimal execution of store-specific campaigns, turning every location into a brand showcase.

About You

• A diploma or degree, preferably in Business or Marketing.

• 3 years marketing experience in retail or FMCG

• Passion in 360 campaign planning and events management

• Have experience in loyalty app is a plus