Senior Strategic Media and Crisis Communications Lead

National University Polyclinics; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

National University Health System (NUHS) is seeking a Manager/Senior Manager for the Group Communications Office on a contract basis in Singapore. The role leads media strategies, crisis communications and high-profile events, guiding senior leadership on risk and reputation.

The incumbent will manage media relations, craft compelling narratives, and oversee messaging across NUHS entities, while supervising a media team and coordinating with stakeholders to ensure timely, accurate communications.

Qualifications

• Degree in Communications, Journalism, Public Relations or a related discipline.
• 8–10 years of experience in media relations, corporate communications or public affairs (10–12+ for Senior Manager).
• Proven track record in developing and executing media strategies and securing coverage.
• Experience in crisis communications and handling sensitive issues with good judgement.
• Strong understanding of media landscape and newsroom priorities.
• Excellent writing, editorial and messaging skills.

Responsibilities

• Develop and execute media strategies and publicity plans to enhance NUHS’ public profile.
• Conceptualise and pitch newsworthy stories and craft press materials.
• Build relationships with media partners to secure coverage across platforms.
• Manage media queries, including complex and sensitive issues, professionally.
• Lead or support crisis communications, drafting key messages and responses.
• Plan and support media events, press conferences and announcements.
• Collaborate with stakeholders across NUHS to align messaging.
• Monitor media coverage and sentiment to inform strategies.
• Provide guidance to junior team members and contribute to a high-performing team.

Skills

Media relations

Crisis communications

Stakeholder management

Writing/editing

Public speaking

Project management

Education

Degree in Communications, Journalism, PR or related

Job description

National University Health System (NUHS) is seeking a Manager/Senior Manager for the Group Communications Office on a contract basis in Singapore. The role leads media strategies, crisis communications and high-profile events, guiding senior leadership on risk and reputation.

The incumbent will manage media relations, craft compelling narratives, and oversee messaging across NUHS entities, while supervising a media team and coordinating with stakeholders to ensure timely, accurate communications.