Senior Staff Analyst, Business Marketing

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Senior Staff Analyst, Business Marketing

Location:

Shugart, SG

Posting Date: Apr 21, 2025

Job ID: 11937

About our group:

The Edge Datacenter Marketing group is responsible for enabling a successful Go-To-Market motion, with key focus placed on customer acquisition, revenue growth, and profitability across the entire portfolio. This team works cross-functionally to define both current and future business strategies, setting the direction for market leadership across all Edge Datacenter verticals.

The Global Distribution Marketing team owns the 4Ps—Product, Price, Placement, and Promotion—for Seagate’s distribution and downstream partner businesses. This team plays a pivotal role in driving business strategy and execution across Seagate’s broad portfolio of internal and external hard drives and SSDs. With a focus on maximizing market reach and partner engagement, the team works closely with sales, finance, and other marketing teams to ensure alignment across the channel ecosystem.

About the role - you will:

Develop and manage business plan across the portfolio within the Distribution Channel

• Strategy Development: Develop and refine long-term marketing strategies to drive growth and market penetration.
• Market sizing: Monitor and analyze market dynamics to develop POV on TAM.
• Business planning: Align with the market segment on channel/ route revenue, margin, share objectives.
• Analytics and Reporting: Track and analyze campaign performance, providing insights and recommendations for improvement.

Develop product requirements funnel to Segment Market teams and coordinate product’s launch in line with Segment Strategy

• Market Research: Conduct market research to understand customer needs and competitive landscape. Build and maintain strategic partnerships with ecosystem players.
• Product Launches: Plan and execute product launches, including go-to-market strategies. Ensure alignment with sales, brand marketing, & segment marketing.
• Customer Feedback: Collect and analyze customer feedback to improve products and marketing strategies.

Align with sales & rev ops on optimized placement and allocation of products

• Positioning: Identify routes / partners to position product assortment to maximize ROI – Net New business growth.
• Messaging: Work with segment marketing to develop go to market approach leveraging local knowledge of Seagate strengths vs competitors.

Develop ideal pricing models & strategic positioning that delivers maximum GM$

• Collaborate with finance: Recommend best course of action to pricing on where to attack and with which products based on feedback from the field.
• Market Trends: Monitor market trends and consumer behavior to inform pricing decisions.
• Data Analysis: Analyze marketing data to measure the effectiveness of campaigns and strategies.

Promote the Seagate Portfolio value proposition

• Seagate point of view: Present to customers and strategic partners our vision of the market along with how Seagate products will solve challenges within the tech ecosystem.
• Content Strategy: Create a content strategy that addresses portfolio value and aligns with overall marketing goals and engages the target audience.
• Promotional Programs: MDF management, channel marketing activities, strategic partner promotions.

About you:

• Bachelor’s degree in business, marketing, or a related field.
• 8+ years of experience in distribution or channel marketing roles, with demonstrated experience developing analysis and strategies that drive business growth.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong analytical mindset with experience measuring business & programs effectiveness.

Your experience includes:

• Prior experience in data storage or a similar technology industry.

About Us:

With more than four decades of storage innovation, Seagate empowers humanity to thrive in the data age and helps people and businesses navigate the ever-expanding data landscape. We craft precision-engineered, cutting-edge solutions that help the world store and manage exponential data growth.

Seagate is powered by our talented and passionate workforce of 29,000 employees across the globe who embody our core values: integrity, innovation, and inclusion. Striving towards excellence every single day, we show up with these values for our customers, business partners, shareholders, and communities alike.

Join us and get inspired to make a difference in the datasphere!

Seagate is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, ancestry, national origin, citizenship status, physical or mental disability, genetic information, marital status, sex (which includes pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, sexual orientation, religion, military and veteran status, or other status protected by applicable law. We will consider for employment qualified applicants with arrest and conviction records.

Seagate will provide reasonable accommodation with the application process upon request as required to comply with applicable laws. If you need assistance or accommodation due to a disability, you may contact us at accommodations@seagate.com.

All Seagate jobs will remain open for a minimum of seven days.

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