Senior Specialist, Regional Digital Marketing and Live Commerce (2yrs Contract)

Samsung Electronics Perú; Southwest; Hybrid; SGD 60,000 - 100,000; Full time

Job summary

An innovative global leader in technology is seeking a Senior Specialist in Regional Digital Marketing and Live Commerce. This role focuses on enhancing online sales and customer engagement through strategic marketing initiatives. You'll develop data-driven strategies, oversee live commerce sessions, and collaborate with regional partners to maximize ROI. If you're passionate about digital marketing and eager to drive impactful results in a dynamic environment, this is the perfect opportunity for you to make a significant impact.

Qualifications

• 3+ years in live streaming and digital marketing.
• Strong understanding of live commerce platforms.

Responsibilities

• Develop data-driven marketing strategies for sales growth.
• Oversee live commerce sessions and track performance metrics.

Skills

Live Streaming

E-commerce

Digital Marketing

Data Analytics

Project Management

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Shopee

TikTok Shop Live

Affiliate Marketing Solutions

Job description

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Senior Specialist, Regional Digital Marketing and Live Commerce (2yrs Contract)

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Position Summary

The Performance Marketing and Live Commerce Senior Specialist will play a key role in driving online sales growth and enhancing customer engagement through strategic digital marketing initiatives. This position requires a deep understanding of performance-driven marketing, data analytics, and live commerce trends to develop and execute campaigns that maximize ROI.

Role and Responsibilities

• Develop data-driven performance marketing strategies to meet sales goals and ROI targets on partners’ channels, including sponsored search, display, social media, affiliate marketing, and external traffic generation.
• Oversee budget allocation and ensure efficient spend distribution to maximize performance across channels.
• Oversee and monitor the scheduling and execution of live commerce sessions across various regions to ensure they run smoothly and on schedule.
• Track live session performance metrics such as viewer engagement, conversion rates, sales, and audience retention.
• Ensure the alignment of live sessions with regional marketing objectives and product launches.
• Research and gather best practices from different regions and global markets to continually refine and improve live commerce strategies.
• Document successful strategies, formats, and trends to develop a shared knowledge base across regions.

Implement lessons learned from past live sessions to improve audience engagement, product presentation, and sales conversions.

Skills and Qualifications

• Minimum of 3 years of proven experience in live streaming, e-commerce, and digital marketing
• Strong understanding of live commerce platforms and partners’ onsite marketing tools (e.g., Shopee and TikTok Shop Live, Affiliate Marketing Solutions, Partners on and off platform ads, etc.)
• Excellent communication skills to manage relationships with regional platform and third parties as well as persuade stakeholders
• Good project management skills, able to effectively work with a budget, meet deadlines for multiple projects, and ensure sales targets are being met.
• Sound analytical skills, to be able to acquire and analyze data to draw actionable insights and apply towards sales achievement
• Strong execution & follow-through skills with multi-functional teams & external partners

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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.

Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).