Senior Specialist, Brand

Singapore Institute of Management; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

The Singapore Institute of Management is looking for a Senior Specialist in Brand and Corporate Marketing. This role is crucial in enhancing the institute's brand presence both locally and internationally, involving strategic planning of campaigns, content creation, and stakeholder engagement. Candidates should have a strong background in brand communications and demonstrable experience in campaign management across various platforms.

Qualifications

• 4 to 7 years of professional experience in brand or corporate communications.
• Minimum 2 to 3 years of hands-on experience in brand-building initiatives.
• Demonstrated experience in developing content strategies.

Responsibilities

• Plan and evaluate brand campaigns for awareness and engagement.
• Support development of brand content strategy and manage multimedia content.
• Track brand performance and produce reports using engagement metrics.

Skills

Brand Management

Content Strategy

Analytical Skills

Project Management

Interpersonal Skills

Writing Skills

Education

Bachelor’s degree in Mass Communications or Marketing

Job description

As part of SIM’s Brand team, the Senior Specialist plays a critical role in strengthening SIM’s brand and corporate image across key internal and external touchpoints. You will drive the execution of integrated brand communication programmes, brand and marketing campaigns, events and content strategies that engage our stakeholders and position SIM as a trusted lifelong learning institution in Singapore and overseas markets that SIM operates in. This includes applying best practices in brand governance, visual identity, storytelling, brand marketing and omni-channel engagement.

Brand and Corporate Marketing

• Plan, implement, and evaluate brand campaigns that drive awareness, engagement, and brand consistency across platforms (e.g. internal staff, social media, corporate website, and mainstream media).

• Formulate brand marketing plans for Singapore and overseas markets that SIM operates in.

• Develop and maintain corporate brand collaterals, including corporate kits, stationery, and templates, in collaboration with Design and Procurement teams.

• Manage on-campus branding, wayfinding, and signage, working closely with Design and Campus Infrastructure teams.

• Provide brand advisory services and ensure organisation-wide adherence to SIM’s brand guidelines.

• Manage and track SIM’s trademarks portfolio in coordination with external legal partners.

• Support the planning, branding and execution of SIM-branded, co-branded and sponsored events.

• Oversee corporate gift and merchandise development, catalogue maintenance, and stock inventory.

Content Strategy and Development

• Support the development and implementation of a brand content strategy that builds SIM’s voice, visibility, and thought leadership.

• Curate, create, and manage multi-media content tailored for staff, social, digital, and mainstream media channels.

• Work with internal stakeholders and external experts to develop authentic and impactful content aligned with SIM’s values and expertise.

Brand Insights and Performance Tracking

• Track SIM’s brand performance using media monitoring tools, social listening, and digital engagement metrics.

• Analyse brand sentiment and media visibility to produce regular reports and insights.

• Support the commissioning and execution of brand health studies in key markets, in partnership with external research vendors.

Editorial and Internal Projects

• Write, edit, and curate editorial content for various platforms such as SIM’s Intranet, website, and publications.

General Departmental Support

• Maintain the Brand team’s Intranet page and corporate brand resource library.

• Assist in procurement and finance processes for projects.

• Coordinate and conduct brand workshops and stakeholder briefings where needed.

Job Requirements

• Bachelor’s degree in Mass Communications, Marketing Communications, Arts and Social Sciences, or a related discipline.

• 4 to 7 years of professional experience in brand, corporate communications, or marketing communications, preferably within a public-facing organisation.

• Minimum 2 to 3 years of hands-on experience planning and executing brand-building initiatives across internal and external audiences, including both local and regional markets.

• Demonstrated experience in developing content strategies and producing engaging multimedia content tailored to various platforms and audiences.

• Proven track record in brand performance tracking and analytics, including media monitoring, social listening, and reporting on engagement metrics.

• Strong writing and editing skills across formats (e.g. web, social media, internal communications). Ability to tailor tone and messaging for different audiences, including senior leadership, is a strong advantage.

• Experience managing cross-functional projects, including collaborating with creative, production, and external vendors to deliver campaigns and branded assets.

• Good understanding of digital and social media trends in Singapore and the region, with the ability to apply insights to drive brand engagement and innovation.

• Strategic thinker with strong execution capability.

• Excellent project and stakeholder management skills.

• Meticulous, proactive, and organised.

• Strong interpersonal skills and ability to work both independently and collaboratively.

• Creative and resourceful; thrives in a fast-paced environment.