Senior Social Media Strategist/ Lead (Enterprise)

OOm Pte Ltd; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

A creative agency in Singapore is seeking a skilled Senior Social Media Strategist to lead strategic social media management and content production for various clients. The ideal candidate will have 3–5 years of agency experience, strong leadership skills, and a passion for crafting compelling content across platforms. This role involves overseeing social channels, mentoring junior staff, and tracking performance to optimize campaigns.

Qualifications

• 3–5 years of experience in an agency setting leading social media strategy and content development.
• Proven leadership experience managing junior team members or freelancers.
• Deep understanding of platform mechanics across Meta, TikTok, LinkedIn, XiaoHongShu, and others.

Responsibilities

• Oversee day-to-day operations of client and agency social channels across multiple platforms.
• Mentor and manage junior social media executives and interns.
• Plan, manage, and execute social-led campaigns across platforms.
• Oversee the production of short-form videos, reels, static content, and storytelling series.
• Monitor and evaluate content and campaign performance.

Skills

Leadership

Social Media Management

Content Strategy

Performance Tracking

Communication Skills

Job description

About the Role

OOm is seeking a strategic and hands-on Senior Social Media Strategist / Lead with strong creative instincts and leadership skills to drive social excellence for our clients. You’ll manage the full spectrum of social media—from strategy and content production to execution and performance optimisation—across a wide mix of local and regional brands.

This role is perfect for someone who thrives in a fast-paced, collaborative agency setting, with 3–5 years of experience, a sharp content mind, and the ability to both lead and execute.

Key Responsibilities

1. Strategic Social Media Management

• Oversee day-to-day operations of client and agency social channels across Facebook, Instagram, TikTok, LinkedIn, XiaoHongShu, and other emerging platforms

• Maintain a robust content calendar that balances always-on content, campaigns, key milestones, and brand priorities

• Lead community management strategies and oversee moderation and reputation handling across platforms

2. Team Leadership & Collaboration

• Mentor and manage junior social media executives and interns

• Work closely with internal teams (Creative, Paid Media, Account Management) to align social strategy with broader campaign objectives

• Serve as a main point of contact for both clients and internal stakeholders on all social-related matters

3. Campaign & Project Management

• Plan, manage, and execute social-led campaigns across platforms

• Collaborate with paid media teams to amplify organic content strategically

• Ensure timelines, deliverables, and client expectations are managed effectively

4. Content Production Oversight

• Oversee the production of short-form videos, reels, static content, and storytelling series

• Participate in pre-production planning, shoot approvals, and final content reviews to ensure consistency and quality

5. Performance Tracking & Optimisation

• Monitor and evaluate content and campaign performance

• Deliver clear reports and actionable insights to improve future results

• Stay ahead of social media trends, platform updates, and emerging content formats to ensure fresh, relevant output

️ Who You Are

• A social-first thinker who understands how to craft engaging content for different platforms and audience types

• A confident leader who balances strategic oversight with hands-on delivery

• A storyteller at heart, passionate about connecting brands with audiences through content that resonates

Requirements

• 3–5 years of experience in an agency setting leading social media strategy and content development

• Proven leadership experience, including managing junior team members or freelancers

• Deep understanding of platform mechanics across Meta, TikTok, LinkedIn, XiaoHongShu, and others

• Experience managing video and asset production, with a portfolio showcasing storytelling and campaign thinking

• Highly organised, proactive, and comfortable working across teams and timelines

• Strong communication and presentation skills

• Working knowledge of paid social amplification is a plus

• Bonus: Familiarity with regional social trends in Southeast Asia and Greater China