Senior Social Media Strategist

1-Group (Singapore); Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the events and hospitality sector seeks a Senior Social Media Strategist to enhance their digital presence. The role involves developing strategies, managing campaigns, and analyzing performance metrics to meet business objectives. Candidates with strong storytelling skills and a background in events are encouraged to apply.

Qualifications

• Minimum 5 years of experience in social media strategy.
• Experience in hospitality or lifestyle industries is a plus.
• Portfolio of social media work required.

Responsibilities

• Develop and implement social media strategies.
• Manage campaigns across various platforms.
• Analyze performance metrics and optimize strategies.
• Collaborate with marketing and sales teams.

Skills

Creative storytelling

Strong copywriting

Data analysis

Social media management

Community management

Job description

We are looking for a Senior Social Media Strategistwho will be responsible fordeveloping and implementing 1-Host’s social media strategy to enhance online presence and achieve marketing goals.They create content, analyze performance, and adapt strategies based on data and trends.This role requires a keen interest in weddings and events, creative storytelling skills, strong copywriting, and an eye for detail.

Key Responsibilities:

• Developing and Implementing Social Media Strategies: Involves researching the market, understanding target audiences, analyzing competitors, and defining objectives and metrics for digital initiatives.

• Managing Social Media Campaigns: Oversee the execution of campaigns across various platforms, ensuring they are effective and aligned with the overall strategy.

• Analyzing Data and Metrics: Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify areas for optimization.

• Collaborating with Teams: Work closely with marketing and sales team to ensure a cohesive and effective digital presence.

• Staying Current with Digital Trends: Stay informed about the latest trends, technologies, and best practices in the digital landscape.

• Identifying Opportunities for Growth: Seek out new opportunities to enhance the company's digital presence and achieve business objectives.

• Content Strategy: Play a key role in content planning, creation across different channels.

• Community Management: Interacting with followers, responding to comments and messages, and fostering a positive online community.

Requirements:

• At least 5 years of experience in driving social media content and strategy

• Prior experience in hospitality, events, or lifestyle industries is a strong plus.

• Portfolio of social media work (even personal passion projects count!)

• Work hours tailored to project and team requirements