Senior Social Media Specialist/Social Media Specialist, Tamil Murasu

SPH MEDIA LIMITED; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A reputable media organization in Singapore is seeking a social media specialist to drive and execute the social media strategy for Tamil Murasu. The ideal candidate should have a keen interest in current affairs, at least 2 years of relevant experience, and be bilingual in English and Tamil. This role involves managing content for digital platforms and providing insights to enhance online engagement.

Qualifications

• Minimum 2 years of relevant work experience.
• Effectively bilingual in English and Tamil.
• Keen interest in current affairs.

Responsibilities

• Shape and execute the social media strategy for Tamil Murasu.
• Manage content needs for Tamil Murasu's website and mobile application.
• Provide data-driven insights and solutions that bolster online engagement.

Skills

Social media strategy

Content creation

Data-driven insights

Digital trends awareness

Education

Degree/diploma from a recognised university/polytechnic

Tools

CMS system

Google Analytics

Job description

About Us

SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia.

One of our core purposes is to produce credible, balanced, and objective news and analysis, always upholding the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About Tamil Murasu

Started in 1935, Tamil Murasu is Singapore's only Tamil language newspaper. Tamil Murasu is the main information source for the Tamil-speaking Indian community with its coverage of wide-ranging news, from current affairs to local and foreign news, as well as the latest in sports and entertainment, in addition to its strong coverage on news from the Singapore Indian community and South Asia. The newspaper has established itself as a voice for the Tamil-speaking community in Singapore. It also has a robust digital presence and an active website. In addition, Tamil Murasu launched the TM App in late 2024, capturing much of its digital content, and its social media presence is strong.

Tamil Murasu is looking for a social media specialist to drive the strategy and execution of social media efforts across platforms. The candidate should be a digital native who has a passion for current affairs and understands how best to tell a story that resonates with audiences across different social media platforms. He/she should also have a proven track record of developing and implementing initiatives and campaigns.

Applicants should be on top of the latest digital trends and best practices. To be successful in this role, you should have a hands-on approach and be able to execute your long-term vision with data-driven insights as well as oversee daily operations, making decisions in a snap in a fast-paced environment. Attention to detail and an ability to multitask are also crucial as the role requires coordination between various stakeholders.

Roles & Responsibilities

• Shape and execute the social media strategy for Tamil Murasu
• Manage content needs for Tamil Murasu's website and mobile application
• Lead efforts for experimentation and packaging of original content that drives engagement across appropriate digital platforms
• Foster an environment of learning through social trends, best practices and key metrics
• Provide data-driven insights and solutions that will bolster Tamil Murasu’s online engagement
• Handle daily operations for social media
• Keep a pulse on sentiments and information that impacts the newsroom, provide analysis and reports to guide the social media strategy with proprietary data and listening tools
• Collaborate with various internal and external stakeholders on new initiatives

Job Requirements

• Minimum degree/diploma from a recognised university/polytechnic
• Minimum 2 years of relevant work experience
• Keen interest in current affairs
• Able to work in a fast-paced environment
• Passion for driving and executing projects and testing, measuring and deriving learnings
• Have a good understanding of how content can translate to various medium
• Ability to resolve conflicts and stay focused on achieving the targets
• Strong communication and project management skills
• Experience in social media data points, CMS system, Google Analytics preferred
• Effectively bilingual in English and Tamil
• Able to work weekends/public holidays