Senior Sales Manager/Sales Manager

KECK SENG HOTEL PTE LTD; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A prestigious hotel in Singapore is seeking a dynamic Senior Sales Manager to enhance its market position and drive revenue. The successful candidate will lead sales efforts, engage corporate clients, and oversee strategic market development while managing a team and ensuring exceptional service delivery.

Qualifications

• Minimum 3-5 years of relevant sales experience in the hospitality industry, preferably in a hotel environment.
• Proven track record managing key accounts and driving revenue.
• Strong leadership skills with the ability to motivate and develop team members.

Responsibilities

• Lead and manage all sales efforts to achieve targets.
• Generate new and repeat business by building relationships.
• Monitor and analyse market trends to identify opportunities.

Skills

Leadership

Communication

Negotiation

Market Analysis

Organizational Skills

Job description

Job Overview:

We are seeking an experienced and dynamic Senior Sales Manager or Sales Manager to join our Sales & Marketing team. This is a strategic role aimed at driving revenue and elevating the hotel's market position through effective sales leadership, client engagement, and market development.

Job Description:

• Lead and manage all sales efforts within your segment to achieve targets in line with the hotel's marketing and revenue plans.
• Generate new and repeat business by building strong relationships with corporate clients, travel agents, event planners, and other key industry partners.
• Conduct proactive sales calls, client visits, written communications, and presentations to secure business opportunities.
• Represent the hotel at trade shows, sales missions, and promotional events to showcase hotel offerings and build brand awareness.
• Monitor and analyse market trends, competitor activities, and customer feedback to identify new business opportunities and adjust strategies accordingly.
• Maintain regular engagement with key accounts through site inspections, familiarization trips, and pre- and post-event meetings.
• Serve as the primary liaison between clients and hotel departments to ensure smooth coordination and exceptional service delivery.
• Support the development and execution of the Annual Revenue Plan and departmental budget.
• Drive action plans aimed at increasing occupancy, average daily rate, revenue per available room (RevPAR).
• Monitor departmental costs and ensure profitability meets established financial targets.
• Supervise and support Sales Managers and/or Sales Executives, providing coaching, training, and ongoing performance feedback.
• Conduct performance appraisals and implement development initiatives to maximize team performance.
• Foster a collaborative and productive work environment with strong communication across the sales team and other departments.

Requirements:

• Minimum 3-5 years of relevant sales experience in the hospitality industry, preferably in a hotel environment.
• Proven track record managing key accounts and driving revenue.
• Strong leadership skills with the ability to motivate and develop team members.
• Excellent communication, negotiation, and interpersonal skills.
• Solid understanding of market analysis, budgeting, and revenue strategies.
• Willingness to travel locally or internationally for sales trips and events.
• Strong organizational skills and attention to detail.