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A leading company in Singapore seeks a Marketing Specialist to boost brand visibility in both B2B and B2C markets. You will develop strategies, create engaging content, manage digital advertising, and support sales teams. The ideal candidate holds a degree in relevant fields and has at least 2 years of experience in digital marketing. Strong communication skills and proficiency with marketing tools are essential for success.
Job Description:
B2C Marketing:
- Develop and execute strategies to boost brand visibility and market presence.
- Create engaging content for social media, email campaigns, and blogs.
- Manage digital advertising campaigns (Google, Facebook, Instagram) to optimize
performance.
- Build partnerships with influencers, healthcare professionals, and wellness
communities.
- Represent the brand at trade shows, expos, and events.
- Manage customer reviews and maintain a positive brand image.
- Oversee sales channels like Shopee, Lazada, and Shopify.
Manufacturing Marketing (B2B Focus):
- Highlight our manufacturing capabilities through compelling marketing materials
(brochures, case studies, presentations).
- Support the sales team with marketing tools such as pitch decks and proposals.
- Optimize the company’s digital presence (website, LinkedIn) to attract B2B clients and
distributors.
Qualifications & Skills
- Degree in Marketing, Business, or related field.
- Minimum 2 years of experience in B2B and B2C (digital marketing preferred).
- Proficiency in digital marketing tools (e.g., Meta Tools, Mailchimp, AI tools).
- Strong communication skills for tailoring messaging to diverse audiences.
- Willingness to learn and grow in both sales and marketing
Working hours:
Mon to Fri 8.30am - 6pm