Senior Roadshow and Events Executive

Vertical Institute Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading provider of in-demand courses in Singapore is seeking a Senior Roadshow & Events Executive / Assistant Manager. This role involves planning and executing impactful outreach campaigns through events and roadshows to enhance brand awareness and drive sales. The ideal candidate will have a background in Event Management or Marketing, with strong coordination and problem-solving skills, and be comfortable working in a dynamic environment.

Qualifications

• Minimum 2 years of relevant experience in events, activations, or roadshows.
• Comfortable handling hands-on event setup and execution.
• Willing to work on weekends or irregular hours.

Responsibilities

• Plan, coordinate, and execute roadshows and events from end-to-end.
• Liaise and negotiate with landlords and vendors for event spaces.
• Track event KPIs, budget vs revenue, and lead volumes.

Skills

Coordination

Problem-solving

Negotiation

Time management

Education

Diploma / Degree in Event Management, Marketing, Business

Job description

Vertical Institute is a leading provider of in-demand courses, empowering individuals and businesses with future-ready skills. As an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF), we deliver high-impact learning experiences for both B2C (individual learners) and B2B (corporate training).

We’re seeking a driven and hands-on individual to join our team as a Senior Roadshow & Events Executive / Assistant Manager. This role plays a key part in executing high-impact outreach campaigns through roadshows, activations, and events to drive brand awareness, lead generation, and sales performance.

Key Responsibilities

• Plan, coordinate, and execute roadshows and events from end-to-end — including pre-event planning, logistics, venue booking, setup, and onsite execution.

• Liaise and negotiate with landlords, mall operators, and vendors to secure and confirm event spaces.

• Work closely with internal teams (Sales, Marketing, Design, Operations) to align on sales objectives, visuals, and outreach flow.Oversee event setup and teardown in coordination with third-party agencies or vendors

• Track event KPIs, budget vs revenue, lead and sales volumes, and other key metrics to evaluate ROI and optimise future performance

• Maintain detailed records of bookings, quotations, approvals, and agreements

• Manage roadshow calendar and ensure smooth execution across multiple sites

• Provide onsite support during events — including some weekends and public holidays as required

Requirements

• Diploma / Degree in Event Management, Marketing, Business or related field

• Minimum 2 years of relevant experience in events, activations, or roadshows

• Strong coordination, problem-solving, and negotiation skills

• Comfortable being onsite and handling hands-on event setup and execution

• Highly organised with attention to detail and good time management

• Willing to work on weekends or irregular hours when events are scheduled

Bonus

• Experience in education, tech, or professional training industries in Singapore.

• Familiarity with event production agencies and roadshow suppliers

• Prior experience handling mall activations or outdoor events

• Proficient in basic budgeting, vendor sourcing, or logistics planning

• Basic understanding of marketing funnels and how roadshows support lead gen

This role is perfect for someone who thrives in a fast-paced, data-driven marketing environment and is eager to scale impactful marketing events. If you're looking to grow with a dynamic team and drive business growth, we’d love to hear from you!