Senior Public Relations Manager

Private Advertiser; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company seeks a Public Relations Manager/Marketing Communications Manager to oversee communication initiatives and manage relationships with various stakeholders. This role involves developing communication strategies, managing events, and enhancing the brand's visibility. The ideal candidate should have extensive experience in public relations, exceptional communication skills, and a strategic mindset to align with the company's goals.

Qualifications

• Minimum 10 years experience in public relations.
• Exceptional verbal and written communication skills.
• Strong relationship-building skills with media outlets.

Responsibilities

• Manage events and collateral with stakeholders.
• Develop internal and external communication plans for brand consistency.
• Oversee marketing campaigns and monitor social media presence.

Skills

Communication

Relationship Building

Crisis Management

Creative Campaign Development

Social Media Strategy

Education

Degree in business, media, public relations, communication, journalism, marketing, or related fields

Job description

This is a newly created position to align with the company's goals.

The Public Relations Manager/Marketing Communications Manager oversees marketing communication initiatives for the company, its products, services, and personal branding for shareholders.

Responsibilities include managing events and collateral with internal and external stakeholders, and developing internal and external communication plans to maximize return on investment. The role requires close collaboration with all departments to ensure brand consistency across markets and product lines.

The manager ensures marketing campaigns, including social media, meet sales targets, produce high-quality materials on time and within budget, and foster relationships with local and international media outlets. They also enhance the property's brand presence on social media and monitor online reviews for appropriate responses.

Key duties include:

1. Assess market trends and developments.
2. Conduct staff performance assessments.
3. Develop crisis management plans.
4. Enhance personal effectiveness at a supervisory level.
5. Direct print production.
6. Formulate marketing messages.
7. Foster drive and enterprise within teams.
8. Maintain the brand image.
9. Manage international marketing plans.
10. Conduct market research.
11. Manage meetings.
12. Oversee product and brand creation.
13. Manage social media platforms.
14. Perform advanced computer applications.
15. Run advertising and marketing campaigns.
16. Organize press conferences.
17. Apply critical thinking and analysis.
18. Solve problems and make supervisory decisions.
19. Write proposals.

Work closely with shareholders to build and enhance their public image, recommending activities and events aligned with their personal profiles, company goals, and business interests.

Job Requirements:

• Degree in business, media, public relations, communication, journalism, marketing, or related fields.
• Minimum of 10 years experience in public relations.
• Exceptional verbal and written communication skills for press releases, speeches, and stakeholder interactions.
• Strong relationship-building skills with journalists, media outlets, and influencers.
• Experience developing and implementing public relations strategies aligned with company goals.
• Understanding of social media platforms and engagement strategies.
• Ability to develop creative PR campaigns to enhance brand visibility and reputation.
• Proficiency in analyzing PR metrics and using data to inform strategies and measure success.
• Ability to work collaboratively with internal teams, clients, and external partners.