Senior Product Strategy Manager, Paid Ads

OKX; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

OKX, a leading crypto exchange, seeks a Senior Manager of Paid Ads Product Strategy to optimize global paid advertising efforts. The successful candidate will leverage data-driven strategies and collaborate with cross-functional teams to drive user acquisition and engagement, managing substantial advertising budgets effectively.

Benefits

Competitive total compensation package

L&D programs and education subsidies

Team building programs and company events

Wellness and meal allowances

Comprehensive healthcare schemes

Qualifications

• 8+ years of experience in performance marketing.
• Expertise in Google Ads, Meta Ads, TikTok, and others.
• Experience with A/B testing and campaign optimization.

Responsibilities

• Plan, launch, and optimize marketing campaigns.
• Monitor campaigns to meet KPIs and improve performance.
• Lead A/B testing for creatives and messaging.

Skills

Analytical Skills

Collaboration

Performance Metrics

Job description

OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Opportunity

We’re looking for a Senior Manager of Paid Ads Product Strategy to drive and optimize our global paid advertising strategies.
This role combines data-driven campaign management and platform expertise to deliver measurable business impact across key channels.

Sitting within the product team, you’ll work closely with performance marketing and cross-functional teams to push the boundaries of how we acquire and engage users globally.

If you have managed advertising budgets exceeding $100 million while maintaining a balanced revenue stream, we'd love to have you on board.

What You’ll Be Doing

• Paid Campaign Execution: Plan, launch, and optimize campaigns across Google Ads, Meta, TikTok, LinkedIn, programmatic, and affiliate networks.
• Performance Optimization: Monitor and improve campaigns using data-driven insights to hit KPIs like CPA, ROAS, CTR, and LTV.
• Creative Strategy & Testing: Lead A/B testing for creatives, messaging, and targeting to maximize efficiency and impact.
• Tracking & Reporting: Build and enhance tracking systems, attribution models, and dashboards for actionable campaign insights.
• Platform Expertise: Stay ahead of updates on ad platforms and trends to drive innovation and competitive strategies.
• Collaboration: Partner with marketing, analytics, design, and product teams to align campaigns with business goals.
• Automation & Tools: Identify and implement tools or workflows to scale and streamline campaign optimization processes.

What We Look For In You

• 8+ years of experience in performance marketing, with a strong track record of managing and scaling paid campaigns.
• Expertise across platforms like Google Ads, Meta Ads, TikTok, programmatic, and affiliate networks.
• Strong analytical skills and experience with performance metrics (CPA, ROAS, CTR, LTV).
• Hands-on experience with A/B testing and campaign optimization strategies.
• Results-driven mindset with a knack for solving complex challenges through data and strategy.
• Excellent communication and collaboration skills to work across marketing, design, and analytics teams.

Nice-To-Haves

• Experience in ad tech or marketing analytics.
• Experience in product management.
• Familiarity with the crypto or Web3 industry.
• Experience automating tools or processes for campaign management.

Perks & Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependants
• More that we love to tell you along the process!