Senior Product Marketing Manager

Singapore Academy of Law; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading legal tech company in Singapore is seeking an experienced product manager to develop product strategies and communication for their SaaS solutions. The ideal candidate has at least 4 years of relevant experience, a Bachelor's degree, and strong capabilities in marketing and CRM platforms. Passion for legal technology is a plus. This role involves collaboration across teams to drive product success.

Qualifications

• At least 4 years of hands-on experience with SaaS, B2B, or B2C product platforms.
• Experience in developing comprehensive marketing plans covering strategy and competitive analysis.
• Excellent presentation and communication skills.

Responsibilities

• Develop product positioning and communication strategy.
• Establish regular cadences with key accounts for customer satisfaction.
• Conceptualise marketing content for various platforms.

Skills

SaaS experience

B2B and B2C platforms

Marketing strategy

Account-based marketing

CRM platforms

Analytical skills

Education

Bachelor’s degree in Business, Finance, or Marketing

Tools

Salesforce

Dynamics 365

Job description

About Us

LawNet Technology Services (LTS) is a wholly owned subsidiary of the Singapore Academy of Law (SAL), a promotion and development agency for Singapore’s legal industry. LTS is the technology company behind LawNet, a one-stop law practice portal providing a complete suite of information and transactional solutions for the Singapore and global legal community.

Reporting Structure

Report to Deputy Director, Sales & Marketing of LawNet Technology Services Pte Ltd.


Responsibilities

• Work with the product team to develop product positioning, proposition and communication strategy that resonates with customers and differentiates our product from its competitors in the targeted markets.

• Embody and champion the product vision and roadmap to potential customers and existing users with in-depth understanding of the product.

• Establish regular cadences with key accounts for revenue retention and customer satisfaction.

• Understand buyer and user personas, industry trends, and other competing products in the similar space to drive product improvement.

• Develop a go-to-market strategy and an acquisition plan to build awareness and drive adoption. Work with cross-functional teams to operationalise marketing, sales, and product training strategies to achieve usage and adoption targets.

• Work within the sales team to contribute to revenue targets for assigned product portfolio.

• Conceptualise and craft product related marketing and sales content for a variety of platforms and channels.

• Work with data from different sources, identify insights to work on, and then pursue the right strategies to ensure the numbers are in line with revenue and usage goals.

Skills and Qualifications

• At least 4 years of hands-on experience working with SaaS, B2B or B2C product platforms.

• Bachelor’s degree in Business, Finance, Marketing or related fields.

• Experience in developing marketing plans that cover strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.

• Experience initiating and driving a range of GTM programs including acquisition plan, webinars, trade shows, social media, content marketing etc. Experience in driving an account-based marketing approach would be a plus.

• Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail.

• Experience in usage of CRM platforms such as Salesforce and Dynamics 365.

• Experience in providing product demos, training and holding workshops in small and large group settings.

• Comfortable working in a fast-paced and dynamic environment.

• Proven ability to collaborate with internal and external stakeholders.

• Experience in liaising with government stakeholders and working with public sector systems is an advantage.

• Strong metrics and analytical orientation.

• Excellent written and verbal English communication skills, with strong presentation skill.

• Background operating in Legal Tech will be a plus.