Senior Product Marketing Manager

Cultivar Staffing & Search; Singapore; On-site; SGD 125,000 - 150,000; Full time

Job summary

An established industry player is seeking a dynamic Senior Product Marketing Manager to drive product success in the Fintech sector. This role requires a highly motivated individual with over 8 years of experience in product marketing, particularly in education software or financial products. The successful candidate will analyze market trends, collaborate with product teams, and establish effective marketing strategies to generate high-quality leads. Join a forward-thinking company that values innovation and offers a diverse product portfolio, where your contributions will have a significant impact on the market landscape.

Qualifications

• Minimum Degree in Marketing and over 8 years of Product Marketing experience.
• Strong analytical and project management skills are essential.

Responsibilities

• Analyze competitors' strategies and implement best practices.
• Work with product development to manage product profit and loss.
• Generate leads for new product launches and prepare marketing materials.

Skills

Market Analysis

Competitive Analysis

Time Management

Communication Skills

Interpersonal Skills

Analytical Skills

Project Management

Education

Degree in Marketing

Job description

Our client is a public listed, regional Fintech company offering a diversified product portfolio. The successful candidate for the position of Senior Product Marketing Manager will be highly motivated, energetic, result-driven, and possess experience in market and competitive analysis. The ideal candidate will have excellent time management, communication, and interpersonal skills.

Key responsibilities:

• Analyze competitors' marketing strategies and tactics and implement best practices from them.
• Work closely with the product development team to own the product profit and loss by determining the most profitable course for each existing and new product/feature.
• Establish the marketing team to generate strong momentum ahead of new product launches, focusing on implementing programs that consistently generate new, high-quality leads for our company.
• Identify key features in products that will appeal to customers and different market segments.
• Translate technical details into user pain points and benefits.
• Prepare marketing materials and elaborate the product positioning.
• Provide speaking engagement and evangelism support for sales and marketing activities and events such as trade shows and joint sales calls, as required.
• Research trending keywords and marketing innovations.
• Plan budget and product launches.
• Study the analytics of product campaigns and product market.

Requirements:

• Minimum Degree in Marketing and/or over 8 years of Product Marketing experience, preferably in education software and/or financial products under a subscription revenue model.
• Excellent written and oral communication skills.
• Experience in market and competitive analysis.
• Strong analytical and project management skills.

Interested candidates are invited to send in your Resume in MS Word Format, stating your past work experience, reasons for each leave, past and expected remuneration.

We regret to inform that only shortlisted candidates will be notified.

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