Senior / Product Marketing Executive (2yrs contract)

Samsung Electronics America; Singapore; On-site; SGD 55,000 - 90,000; Full time

Job summary

Samsung Electronics America is seeking a Product Marketer in the TV/AV division to own the full product lifecycle—from market analysis to go-to-market strategy and sustenance. You will collaborate with sales and trade marketing to drive category growth and maintain leadership in the TV/AV category.

Responsibilities include market intelligence, launches, sell-out promotion, cross-functional campaigns, online drive, and demand planning with SCM to ensure healthy inventory and channel performance.

Qualifications

• Bachelor’s degree in Business or Marketing.
• 1–3 years of marketing/product management experience in consumer electronics or fast-moving industries is a plus.
• Strong organization, results-driven mindset and communication skills.

Responsibilities

• Own end-to-end product lifecycle including forecasting, pricing, channel strategy and KPI contributions.
• Conduct market intelligence and benchmark against competitors to define winning strategies.
• Lead launches with timelines, positioning, pricing, and GTM plans.
• Drive sell-out and promotions, monitor campaigns and adjust to sustain market share.
• Collaborate with sales, trade marketing and marketing communications to execute campaigns.
• Coordinate online campaigns with the online team to hit digital sales targets.
• Partner with SCM to ensure accurate forecasts, healthy inventory and channel performance.
• Support overall category health with the Senior PM.

Skills

Marketing management

Cross-functional collaboration

Forecasting

Education

Bachelor’s degree in Business/Marketing

Job description

Position Summary

A Product Marketer in the TV/AV division will take ownership of the entire product lifecycle—from market analysis, product planning, and positioning to go-to-market strategy and sales promotions and sustenance. This role will be required to work closely with sales, and trade marketing teams to drive category growth and maintain Samsung’s leadership in the category

Role and Responsibilities

• Product Ownership: Manage end-to-end product lifecycle including forecasting, pricing, channel strategy, positive contribution towards the achievement of key KPIs for assigned category.
• Market Intelligence: Analyze consumer trends, competitor landscape, and conduct regular competitor product benchmarking to measure price index. Through these category insights, work with Senior PM to define winning product strategies.
• Launch Management: Drive product launches with full accountability for timelines, positioning, pricing and develop go-to-market plans.
• Drive Sell-out & Promotion Management: On-going monitoring of sales situation and initiate programs to sustain sales and market share. Monitor program effectiveness.
• Cross-Functional Collaboration: Partner with sales, trade marketing and marketing communications teams to execute promotional strategies and campaigns.
• Online Drive: Work closely with online team to build campaigns and improvement plans to achieve online sales target.
• Demand Planning & managing SCM KPIs: Work closely with SCM manager to ensure accurate sell-in/out forecast, healthy channel WOS and manage aging inventory.
• Business Health : Work together with Senior PM to maintain overall category health
• Any other Ad Hoc duties and reporting

Skills and Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 1- 3 years of experience of marketing/product management in consumer electronics or fast-moving industries would be an advantage.
• Highly organized, results-driven, and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
• Commercial acumen, analytical mindset, and a passion for technology and innovation.
• Good business planning, project management and execution skills.
• Good communication, presentation and interpersonal skills.
• Able to strive in a face paced environment.

Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here. Job Alerts: If you would like to be notified of new opportunities when they are posted, please click here. You will be asked to create an account first if you do not already have one.

Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at (https://news.samsung.com/global/).