Senior Product Marketing and Application Engineer

ASMPT SMT SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading company in the electronics industry is seeking a Senior Product Marketing and Application Engineer to enhance customer experience and drive product success. The candidate will coordinate operations, provide technical support, conduct demos, and work closely with sales and R&D teams. The role requires strong analytical skills, a background in engineering, and the ability to communicate complex concepts effectively.

Qualifications

• 5+ years of experience in product marketing/application engineering.
• Familiarity with surface mount process equipment is a plus.
• Ability to work in a diverse and multicultural environment.

Responsibilities

• Coordinate activities and operations of the SMT Center of Competence.
• Serve as a technical expert and conduct product demonstrations.
• Support marketing campaigns and develop engaging product materials.

Skills

Technical aptitude

Analytical skills

Communication

Education

Bachelor’s Degree in Mechanical, Electrical, Materials Engineering

Tools

SIPLACE

Yamaha

Panasonic

Fuji

Job description

Role:

As a Senior Product Marketing and Application Engineer, you will play a pivotal role in shaping the customer experience and driving product success.

Responsibilities:

• Coordinate team activities, schedule and daily operations of the SMT Center of Competence
• Serve as a technical expert for SMT placement, providing comprehensive application support to customers, particularly during pre-sales activities
• Perform SIPLACE Pro simulations to support pre-sales activities
• Conduct product demonstrations, evaluations, and training sessions to showcase ASMPT's equipment capabilities
• Collaborate with R&D and product management teams to gather customer feedback and contribute to product enhancement and development
• Develop compelling marketing materials with cross-functional teams, including product collateral, presentations, and sales tools
• Support marketing campaigns to generate leads, increase brand awareness, and drive product adoption, ensuring alignment with overall business objectives
• Create and deliver engaging product presentations and demonstrations to customers, partners, and industry events
• Collaborate with the sales team to provide training, sales tools, and support to ensure successful product adoption and revenue growth
• Perform other ad-hoc duties as assigned

Requirements:

• Bachelor’s Degree in Mechanical, Electrical, Materials Engineering, or a related field
• Minimum 5 years of relevant experience
• Experience in product marketing and/or application engineering in the electronics industry, especially in surface mount process equipment
• Familiarity with SIPLACE, Yamaha, Panasonic, or Fuji placement machines is a plus
• Strong technical aptitude and ability to explain complex concepts in a clear and concise manner
• Strong analytical skills for gathering and interpreting market data and customer insights
• Ability to work effectively in a diverse and multicultural environment
• Willingness to travel domestically and internationally as required